SAKE HUNDRED (Operated by Clear Inc.; CEO: Ryuji Ikoma) announced that its flagship sake 'Byakko' (¥38,500, incl. tax), which has attracted 340,000 lottery applications to date, will open for spring lottery applications starting March 26 (Thursday). This season also features the limited-edition 'Byakko Shiboritate Namazake' (unpasteurized raw sake). As a raw sake, it retains active enzymes that provide a distinct 'gas feel' (effervescence) and a crisp, fresh flavor profile that can usually only be experienced at the brewery. A set featuring both the regular and the raw version is also available for purchase.
FACT BOX
- Source: PR Times
- Category: product_launch