New Zealand footballer Tim Payne, set to compete in the World Cup, was named by an influencer as the tournament's "least known" player. After a call to action for fans to boost his popularity, he became the most followed footballer in New Zealand. Payne described the experience as "crazy." Currently playing for the Wellington Phoenix in the A-League, Payne's Instagram account saw his followers surge from just 4,000 on the 27th to over 1 million in just two days. Payne, who is currently in Florida for pre-tournament training, expressed his gratitude for the overwhelming support from around the world.

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  • Source: CNA (Central News Agency)
  • Category: Sports/Social Media
  • Organizations: Wellington Phoenix / Instagram