ASUS Chairman: We Will Not Easily Cede Market to Apple's Budget Laptop

ASUS Chairman Jerry Shen addressed the challenge posed by Apple's budget laptop, 'MacBook Neo,' at the shareholders' meeting on the 29th. Shen noted that there is much to learn from Apple's design thinking and cost management, but emphasized that ASUS views this challenge as an opportunity and will not easily cede the market. Regarding AI strategy, he stated that 'Agentic AI' is the key to the development of AI PCs and that there is huge market potential for physical AI in the field of general-purpose robots, expressing confidence in the future of the PC and server markets.