Cultural Association's "WE ARE" Lunar New Year's Eve Program Wins US LIT Entertainment Award

(CNA Taipei, July 2) Theзион Cultural Association's Lunar New Year's Eve special program "WE ARE Our Lunar New Year's Eve," launched in 2023, aims to bring together different age groups to watch and create cherished memories. The program's creative ingenuity recently won a Platinum Award at the US LIT Entertainment Awards.

Theзион Cultural Association stated in a press release today that the US LIT Entertainment Awards aim to recognize outstanding talent and creativity in various fields such as music, film, dance, and influential figures. Following its previous Platinum Muse Creative Awards and London Design Awards, "WE ARE Our Lunar New Year's Eve" has now received a Platinum Award in the Live Entertainment–Concert category at the LIT Entertainment Awards.

To date, "WE ARE Our Lunar New Year's Eve" has brought together over 1,000 participants from different generations and fields. By integrating music, visual arts, sportsmanship, pop culture, and international collaboration, it has constructed multi-layered narrative themes. These fresh combinations have also expanded the possibilities for Lunar New Year's Eve programs in contemporary large-scale cultural performances.

Li Hou-ching, Secretary-General of theзион Cultural Association, said that receiving such a prestigious international award for "WE ARE Our Lunar New Year's Eve" is first and foremost thanks to the collective efforts of all staff, both on and off-screen. This honor is not only the best affirmation for every participant but also represents the international recognition of Taiwan's cultural creativity and production capabilities. It signifies Taiwan's growing visibility on the international stage, gradually establishing its footing, and continuing to shine. (Editor: Yang Sheng-ru) 1150702

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