Honhui Plaza Aims for Top 4 Department Stores in New Taipei, Estimates 20% Growth for Mother's Day

Honhui Plaza, which opened in 2020, is the first department store venture in Taiwan for Hsu Kun-tai, chairman of Blue Sky Computer, Quanta Storage, and Honhui Group. It is currently the only local department store in Xinzhuang, and today held a media exchange meeting. Ke Su-yin stated that the Mother's Day promotion will kick off on April 16, and this year will attract key customers through two waves of promotions, with expected sales growth of 20%. Ke Su-yin pointed out that since its opening, Honhui Plaza has continuously enhanced its competitiveness through brand adjustments and space optimization. Among these, after introducing the Japanese supermarket LOPIA in June 2024, its operational and marketing strategies became more localized, attracting high-spending customer segments. LOPIA is currently the highest-grossing store in Honhui Plaza. Observing the performance of various business types, she stated that in the first quarter of this year, 3C products saw the highest growth, with a 56% year-on-year increase in sales, followed by supermarkets with a 53% growth. Home and appliance categories benefited from last year's floor renovation, increasing by 37% year-on-year, and catering grew by 14%. Currently, catering sales account for about 40% of the entire mall's revenue, and brand replacement and adjustment will continue this year. Regarding the upcoming Mother's Day promotion, she said that sales are expected to grow by 20%, and the 7th floor of the mall will undergo partial adjustments to continuously optimize the consumer experience. Ke Su-yin stated that while department store promotions can indeed attract customers, ultimately, it must return to product strength and service precision. As market competition intensifies, department store discounts will only increase, and the key to operation lies in deepening member engagement and accurately grasping consumer demand. In addition, she pointed out that Honhui Plaza will continue to introduce lifestyle experience brands to attract customers this year, including an indoor pickleball court that opened in mid-February this year, and the parent-child space "Enjoy Garden" expected to open in late April this year. Plans are also underway to introduce SPA brands. Miramar Honhui Cinemas, which was originally located on the 8th floor of Honhui Plaza, withdrew in December last year. Currently, 2 to 3 vendors are in talks, and new types of cinemas are planned for the future. (Editor: Chang Chun-mao) 1150407