Japanese Media: Samsung May Exit China's Home Appliance Market by 2026

Nikkei News reported, citing sources, that South Korea's Samsung may exit the sales market for home appliances and televisions in China within this year (targeted by 2026) due to declining price competitiveness. However, Samsung will continue to produce appliances in China to serve as a hub for overseas markets. A final decision is expected as early as the end of April. The main reason for the withdrawal is that Chinese appliance manufacturers are now offering not only low prices but also improved quality, increasing their influence globally. Samsung issued a statement noting that it regularly reviews its global business structure based on the business environment and has not made a final decision regarding its China operations. Other reports indicate Samsung might focus exclusively on smartphones and semiconductors in China, with its semiconductor business becoming the core. Home appliance operations may shift to a third-party agency model in the second half of this year.