Amid Declining Birth Rate, Wedding Industry Focuses on Quality: Kaohsiung Bridal Shops Highlight Customization for Bride's Confidence

(CNA, Kaohsiung, May 16) Under the trends of declining birth rates and later marriages, Taiwan's wedding industry continues to transform. Wedding industry observers indicate that in recent years, couples planning weddings are no longer prioritizing lavish banquets with many tables. Instead, they place greater importance on wedding quality, budget transparency, and services that meet individual needs.

Kaohsiung bridal businesses state that against the backdrop of decreasing marriage numbers, the market is gradually shifting from mass rental services towards highly customized operations. Consumer expectations for wedding dresses are no longer about trendy styles but about personal style. Especially with the popularization of concepts like body autonomy and diverse aesthetics, more and more brides are no longer confined by the traditional 'standard body size' framework. They are more concerned about whether the wedding dress can showcase their true selves and provide comfortable wear.

Kaohsiung bridal brand 'Esther Handmade Wedding Dresses' has positioned itself in the market in recent years with custom patterns and transparent pricing. Business owner Qian Shuzhen points out that the brand's dress design and development center has accumulated about 30 years of experience. Through extensive body data and handmade tailoring, they adjust the gown's structure for different body types, aiming to help brides of various shapes find a suitable white dress, rather than being limited by fixed sizes.

Wedding industry professionals analyze that in the past, the bridal market often featured fixed patterns, upgrade fees, and opaque alteration costs. However, as the new generation becomes the main force in the wedding market, their selection criteria have changed. Modern couples prefer services where they can clearly understand the budget beforehand, with transparent pricing and a clear brand philosophy. They also tend to choose smaller bridal studios with craftsmanship and unique features over large chain bridal brands.

Qian Shuzhen told CNA that in response to the newlyweds' need for body comfort, the brand has introduced the concept of 'structural modification' in recent years. This changes the traditional practice of relying solely on corsetry to shape the figure. Instead, it uses internal dress support, pattern adjustments, and proportional tailoring to help modify the body shape and enhance wearing comfort, hoping to allow brides to exude confidence during their important moments, rather than enduring body anxiety.

Industry insiders believe that under the dual trends of declining birth rates and later marriages, although the wedding market faces a scale reduction, it also prompts businesses to rethink their service positioning. Shifting from past competition emphasizing 'quantity,' they are now moving towards 'quality' and personalized experiences. The bridal industry is gradually developing towards customization, diverse aesthetics, and price transparency. (Editor: Chen Renhua) 1150516

Stand with facts, your every donation is a force to protect the freedom of the press

Download CNA's 'One News' APP, grasp the latest news in real-time

Text, images, and videos on this website may not be reproduced, publicly broadcast, publicly transmitted, or used without authorization.