First Bank's Wealth Management 2.0 Attracts High-Net-Worth Clients with Surging Demand

First Bank has emerged as a dark horse in the high-asset management market. As of February, its high-asset clients exceeded 3,000, with AUM surpassing NT$300 billion. By offering customized private equity funds, structured products, and Lombard Lending, the bank successfully meets the needs of enterprise owners. Furthermore, it provides comprehensive family office services including tax and inheritance planning. Through strong collaboration across its 183 branches, the century-old bank continues to expand its wealth management footprint.