Earth hacks and Kanagawa Prefecture promote decarbonization actions for approximately 1 million people through the 'Kanagawa CO2CO2 Point+' campaign

Earth hacks Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President: Sumito Sekine; hereinafter 'Earth hacks'), a consumer-co-creation platform that aims to develop decarbonization-related products, services, and businesses based on consumer feedback, participated as the secretariat for the 'Kanagawa CO2CO2 (Kotsu-Kotsu) Point+' campaign. This campaign, implemented by Kanagawa Prefecture in fiscal year 2025, offered bonus points for purchasing products that contribute to decarbonization. A total of approximately 1 million people participated in the campaign, resulting in a CO2 reduction effect of 500.9 tons.

1. 'Kanagawa CO2CO2 Point+' Campaign Overview Organizer: Kanagawa Prefecture Period: October 1, 2025 (Wed) to December 26, 2025 (Fri) Overview: Bonus points were added to standard point rewards for purchasing prefectural products or refillable container products that have lower CO2 emissions during production, distribution, and usage. Participating Businesses: 12 companies (783 locations/stores within the prefecture) URBAN RESEARCH Co., Ltd. AIM SERVICES CO., LTD. Keikyu Store Co., Ltd. Seikatsu Club Consumers' Co-operative Kanagawa StylingLife Holdings Inc. Seven-Eleven Japan Co., Ltd. Tokyu Store Corporation Pal System Kanagawa Consumers' Co-operative FamilyMart Co., Ltd. FANCL CORPORATION Fuji Cityio Co., Ltd. UCC Food Service Systems Inc.

[Implementation Details] Approximately 200 products and services were eligible. A 'Decarbo Score' was calculated for each, visualizing their contribution to decarbonization and displayed at storefronts and on menus.

[Results Summary] ・Total number of participants receiving points: 986,020 ・Total CO2 reduction: 500.9 tCO2e (equivalent to reducing approximately 21 million plastic shopping bags) ・Approximately 90% of users responded that it 'became an opportunity to think about decarbonization' (a 2% increase from the previous year) ・More than half of users responded that they 'would want to purchase even without the bonus points' (a 15% increase from the previous year)