Coca-Cola System will launch 'Ads You Can Close in a Second' for its relaxation drink brand 'CHILL OUT' starting June 1, featuring designs where the close button is clearly visible. This initiative addresses the frustration of modern users who find it difficult to close ads on web browsers. Furthermore, from June 17 to June 30, we will distribute a game called 'Banner Ad Buster' on the official Coca-Cola app 'Coke ON,' where users can play by closing banner ads that appear one after another. Clearing the game earns you 'Coke ON' stamps.
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- Source: PR TIMES
- Category: marketing_campaign