What brand is launching the second collaboration with Sanrio Characters in June 2026?

Coca-Cola System is launching the second collaboration with Sanrio Characters in June 2026.

How many different Kochakaden collaboration bottle designs will be released by Coca-Cola?

Coca-Cola will release 30 different Kochakaden collaboration bottle designs.

Which celebrity is serving as brand ambassador for the Kochakaden x Sanrio campaign in 2026?

Yusei Yagi is the brand ambassador for the Kochakaden x Sanrio campaign in 2026.

When will the Coca-Cola Kochakaden x Sanrio bottle series become available?

The Coca-Cola Kochakaden x Sanrio bottle series will be available starting June 15, 2026.

What year marks the release of the second Kochakaden and Sanrio Characters collaboration?

The second Kochakaden and Sanrio Characters collaboration is set for release in 2026.

Kochakaden Launches Second Collaboration with Sanrio Characters, Featuring Brand Ambassador Yusei Yagi

Published Jun 10, 2026 8:00 PM ・ Updated Jun 14, 2026 3:52 PM ・ 3 min read ・ Source: PR TIMES

Coca-Cola System will release Kochakaden collaboration bottles (30 designs) featuring Sanrio Characters starting June 15, 2026. The campaign includes social media ads starring ambassador Yusei Yagi, real-world events, and prize giveaways.

Second Collaboration between Kochakaden and Sanrio Characters

Coca-Cola System announced the release of limited-edition bottles for its tea brand, Kochakaden, in collaboration with Sanrio Characters. Starting June 15, 2026, 30 different bottle designs across 6 products will be available for a limited time nationwide.

Building on the success of the first collaboration earlier this spring, this second phase aims to deliver the brand's 'perfect refreshment' concept through original designs featuring 'Kuromi' and 'Hapidanbui' enjoying their summer.

### Products and Designs The collaboration includes products such as 'Kochakaden Sugar-Free Earl Grey Ice Tea', 'Kochakaden Selected Peach Tea', 'Kochakaden Selected Apple Tea', 'Kochakaden Royal Milk Tea', and the Okinawa-exclusive 'Kochakaden Garden' series.

### Brand Ambassador Yusei Yagi FANTASTICS member Yusei Yagi returns as brand ambassador, featuring in social media videos and outdoor advertisements. Outdoor ads will be displayed in Tokyo (June 15–28) and Osaka (June 29–July 12).

### Events and Campaigns 1. Real Sampling Events: Scheduled in Osaka (July 25–26), Tokyo (August 22), and Chiba (August 23). 2. 'Kochakaden Perfect Puzzle' Campaign: 10,000 winners will receive Coke ON drink tickets via a giveaway on the official X account. 3. Point Campaign: Customers can scan 2D codes on product packages to earn points and enter a lottery for original merchandise, including plush charms and BRUNO tumblers.

*Availability is limited and will end while supplies last.

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Source: PR TIMES
Category: キャンペーン

Kochakaden Launches Second Collaboration with Sanrio Characters, Featuring Brand Ambassador Yusei Yagi

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Second Collaboration between Kochakaden and Sanrio Characters

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