Coconala Inc. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Ayumu Suzuki; TSE Growth: 4176; hereinafter "the Company") today launched a dedicated registration page targeting highly skilled AI professionals, including AI engineers, AI consultants, and AI business development specialists.
Simultaneously, on its skill marketplace "Coconala Skill Marketplace," where knowledge, skills, and experience are bought and sold, the Company is introducing new specialized AI categories to capture the rapidly expanding demand for generative AI. By expanding its AI-related service infrastructure on both the supply and demand sides, Coconala aims to support broader AI adoption across society.
Background
While generative AI is rapidly being adopted across business and daily life, the shortage of specialized professionals with advanced AI skills remains a significant challenge in Japanese society.
According to the Ministry of Economy, Trade and Industry's "Survey on Supply and Demand of IT Professionals," Japan could face a shortage of up to approximately 790,000 IT professionals by 2030. Furthermore, the Ministry's "Employment Structure Projections for 2040," published in February 2026, estimates a shortage of approximately 3.39 million specialized professionals capable of leveraging AI and robotics by 2040.
In this context, demand for AI-related services on Coconala's platform has evolved significantly in recent years. As of June 2026, the number of AI-related service listings on the "Coconala Skill Marketplace" reached 284% of the previous year's level for the same month. Meanwhile, buyer inquiries regarding AI have become increasingly sophisticated, shifting from basic questions like "How do I use generative AI?" to practical, business-critical needs such as "I need an AI consultant to lead our internal DX transformation" or "I want to outsource the planning and development of a new AI-powered service."
To bridge this market gap between supply and demand, the Company will attract highly skilled service providers (by recruiting AI-skilled professionals) while expanding its service offerings (by launching new AI-specialized categories), thereby growing its AI-related service infrastructure.
Initiative ①: Opening Registration for Highly Skilled "AI Talent"
To meet the rapidly growing demand for AI implementation and ensure a stable supply of high-quality services, the Company is launching a dedicated registration page targeting professionals with advanced AI skills. The primary target includes freelancers and side-job professionals possessing high-level AI expertise, such as AI engineers, AI consultants, and AI business development specialists.
Coconala provides a proprietary high-precision matching system that visualizes individual skills and appropriately evaluates track records and expertise to connect the right buyers with the right sellers. By broadly recruiting outstanding freelancers and side-job professionals, the Company aims to expand its services to help individuals and businesses confidently connect with "immediately deployable AI talent."
Registration page for AI-skilled professionals: https://coconala.com/lp/ai-provider/
Initiative ②: Expansion of AI-Related Specialized Categories on Coconala Skill Marketplace
On the "Coconala Skill Marketplace," service offerings from engineers and consultants with advanced AI skills are increasing. At the same time, buyer inquiries about AI are diversifying, ranging from foundational knowledge to practical application scenarios. Additionally, through the Company's agent services "Coconala Tech" and "Coconala Consult," there is growing demand for consultations regarding high-skill AI engineers and AI consultants capable of leading generative AI integration strategy planning.
Moreover, in the business context, there is a rising trend of professionals proactively acquiring AI skills in anticipation of workplace AI adoption. At the same time, unique corporate needs are emerging, such as the desire to fully outsource business implementations like AI-powered application and system development, or the production of deliverables requiring high levels of specialized expertise.
To meet these diverse demands, the Company will consolidate and organize AI-related services previously scattered across various categories, while launching new domain-specific categories tailored to the latest market needs. In two phases, a total of 10 new specialized categories will be introduced, covering the entire spectrum from AI "utilization and implementation" to "creation and delivery of deliverables" using AI. This evolution aims to make it easier for users to find AI-related services.
### Phase 1: Launch on June 4, 2026
"AI Application Lessons," "AI Implementation and Utilization Support," "AI Application and Agent Development"—services supporting everything from learning how to use AI to business implementation and development.
### Phase 2: Launch on July 3, 2026
"AI Video Generation," "AI Music and Narration Generation," "Editing and Finishing of AI-Generated Videos"—services that leverage generative AI to create and deliver final products.
Future Outlook
Through the expansion of AI-related categories and the registration of AI-skilled professionals, the Company aims to build an ecosystem where "anything related to AI can be found and entrusted within the Coconala economy."
Moving forward, Coconala will continue to promptly reflect the rapidly evolving trends in generative AI, accurately connecting individuals and businesses seeking to leverage AI with skilled AI professionals. By offering a comprehensive range of services—from "utilization and implementation" to "creation and delivery"—the Company strives to realize its vision of "creating a society where each individual can live their own story."
Coconala Inc. (Growth Market; Code Number 4176)
Representative: President and CEO Ayumu Suzuki Headquarters: 6F Shibuya Info Tower, 20-1 Sakuragaokacho, Shibuya-ku, Tokyo
Business Overview:
・Japan's largest skill marketplace "Coconala Skill Marketplace," where knowledge, skills, and experience can be bought and sold
・Comprehensive marketplace "Coconala Content Marketplace" for easily listing and purchasing original digital content
・"Coconala Recruit," where posting job listings attracts numerous professional applicants
・"Coconala Scout," enabling direct outreach to the perfect professional for your needs
・Legal consultation search media "Coconala Legal Consultation" to find the right lawyer
・"Coconala Tech," offering immediate proposals of ready-to-deploy IT freelancers
・"Coconala Assist," allowing fully remote assistants to handle tedious tasks
・"Coconala Consult," where top-tier industry professionals drive projects forward
・"Coconala Pro," introducing real-name top creators best suited for your project
・Team-based business support "Coconala BPO," where results-driven professional groups address business challenges
Group Companies: Coconala Tech Inc., Mizuho Coconala Inc., Frame Career Inc.
Website: https://coconala.co.jp
FACT BOX
- Source: PR TIMES
- Category: New Product