What kind of talent is being recruited at the Naruto Office?

They recruit inexperienced local women as full-time employees and train them to become DX professionals.

What are the benefits of the local production for local consumption model?

By training and utilizing talent locally, it prevents brain drain and simultaneously realizes economic circulation and DX promotion within the region.

Are special skills required to become a DX professional?

Cocoo provides a platform where inexperienced hires are trained as full-time employees through internal training programs.

Cocoo Certified under Naruto City's 'Naru-Sta' Startup Program; Opens First Shikoku Office in Naruto

Published Jun 5, 2026 11:00 AM ・ Updated Jun 14, 2026 12:07 AM ・ 4 min read ・ Source: PR TIMES

DX service provider Cocoo Inc. has been certified under Naruto City's startup support program, 'Naru-Sta,' and opened its first Shikoku regional hub, the 'Naruto Office,' on June 4, 2026. The company aims to drive regional employment and revitalization by hiring and training inexperienced local women as digital professionals to support the digital transformation of local businesses.

Cocoo Inc., which supports societal DX through its 'Talent' × 'Digital' business, has been certified under Naruto City's startup support program, 'Naruto City Startup Support System (Naru-Sta),' and opened its 'Naruto Office' on Thursday, June 4, 2026.

This office is the eighth hub in Cocoo's regional revitalization initiative and marks its first expansion into the Shikoku region.

Background of the Opening While Naruto is the third most populous city in Tokushima Prefecture, it faces significant challenges such as population decline due to an aging society and the outflow of young people. The city has been aggressively attracting various industries, including manufacturing, information/communication sectors like call centers, and startups, to counter these trends.

Cocoo has established its first Shikoku office to collaborate with local government in addressing these issues. By hiring inexperienced local women as full-time employees and training them as DX professionals to assist local business digitalization, the company aims to foster diverse work opportunities, curb the exodus of talent, promote women's empowerment, and stimulate regional vitality.

Office Details Address: UzuCowork, 651 Minamihama Higashihama, Muyacho, Naruto, Tokushima 772-0003

Regional Revitalization Strategy Regional revitalization is a core pillar of Cocoo's long-term business plan, 'VISION 2030,' which targets 30 regional offices across Japan. The Naruto office is the eighth to be opened.

To address regional labor shortages, Cocoo is building an ecosystem where local inexperienced talent is recruited, trained as DX professionals, and empowered to support local businesses, thereby eliminating regional wage gaps and revitalizing local economies.

Courtesy Call On June 4, 2026, Cocoo held a courtesy call with the Mayor of Naruto.

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Source: PR TIMES
Category: News

Cocoo Certified under Naruto City's 'Naru-Sta' Startup Program; Opens First Shikoku Office in Naruto

⚡ Key Points

Office Details Address: UzuCowork, 651 Minamihama Higashihama, Muyacho, Naruto, Tokushima 772-0003

Regional Revitalization Strategy Regional revitalization is a core pillar of Cocoo's long-term business plan, 'VISION 2030,' which targets 30 regional offices across Japan. The Naruto office is the eighth to be opened.

Courtesy Call On June 4, 2026, Cocoo held a courtesy call with the Mayor of Naruto.

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