Cocozas Co., Ltd.'s new location briefing for 'COCO VILLA Owners' resulted in an overwhelming response, with first-come slots for a Kanazawa machiya villa selling out in just 15 seconds.
Cocozas Co., Ltd. (Headquarters: Minato-ku, Tokyo; CEO: Yoshito Ando) held a new location briefing session on April 1, 2026 (Wednesday) for 'COCO VILLA Owners,' a fractional villa investment that allows ownership of a villa starting from 2 million yen.
During the first-come, first-served sales conducted within this briefing, the 8 available units were fully subscribed within 15 seconds from the start of sales.
Furthermore, all 24 units, including the lottery slots, reached their application limits in just 48 seconds, generating a response that far exceeded expectations.
Exterior before renovation.
37th Project: COCO VILLA Kanazawa
COCO VILLA Kanazawa is the second machiya (traditional townhouse) project, following the one near Kiyomizu-dera in Kyoto.
It is designed as an exclusive whole-house rental villa that balances cultural experience with comfort, incorporating modern residential values such as a private sauna into the historic space of a Kanazawa machiya.
Leveraging its location at the center of tourist routes, it aims to capture group and inbound tourism demand, striving for both stable occupancy rates and high accommodation unit prices.
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Exterior image.
Dirt floor (doma) image.
FACT BOX
- Source: PR TIMES
- Category: New Product
- Products / services: COCO VILLA Owners
FAQ
What company launched the 'COCO VILLA Owners' fractional villa investment project in Kanazawa, Ishikawa?
Cocozas Co., Ltd., headquartered in Minato-ku, Tokyo, with CEO Yoshito Ando, launched the 'COCO VILLA Owners' fractional villa investment project in Kanazawa, Ishikawa.
When did Cocozas Co., Ltd. hold the new location briefing session for COCO VILLA Kanazawa?
Cocozas Co., Ltd. held the new location briefing session for COCO VILLA Kanazawa on April 1, 2026, a Wednesday, during which initial sales were conducted.
How many units were available for sale during the first-come, first-served event for COCO VILLA Kanazawa?
During the first-come, first-served sales event for COCO VILLA Kanazawa, 8 units were available for immediate purchase, all of which were sold out within 15 seconds.
How long did it take for all 24 units of COCO VILLA Kanazawa to reach application limits?
All 24 units of COCO VILLA Kanazawa, including both first-come-first-served and lottery-based slots, reached their application limits within just 48 seconds after the briefing session began.
What unique feature is integrated into the historic Kanazawa machiya in the COCO VILLA Kanazawa project?
The COCO VILLA Kanazawa project integrates a private sauna into the historic machiya space, combining modern residential comfort with traditional cultural experience.