[US Market Entry Survey Vol.2] 60% of Companies Report 'Lack of Desired Talent' as High Recruitment Costs and Turnover Rates Surface

COEL, Inc. operates 'Emily. Assistant,' an online service specialized for the US market that supports the overseas expansion and business growth of Japanese companies. Their bilingual teams based in Japan and the US provide flexible support according to the business phase and specific challenges of each client.

Rather than simply taking over tasks, the service focuses on 'assisting' the execution power of the client, aiming to build a structure where companies can grow their international business sustainably while becoming self-reliant. The latest survey (Vol. 2) highlights the harsh reality of the US labor market: 60% of decision-makers in Japanese firms expanding to the US stated that they cannot find the people they need. Furthermore, issues such as soaring recruitment costs and high turnover rates have become increasingly apparent, posing significant threats to business continuity for many Japanese enterprises.