Cast a Spell on Yourself: The Future of '1cm Visual Therapy' by Japanese Nail Sticker Brand ENCHANT

We support 'April Dream,' a project that turns April 1st into a day to share dreams. This press release is the dream of COLOR TECH Co., Ltd. ENCHANT, a Japanese semi-cured gel nail sticker brand with the concept of 'Beauty that attracts the heart beyond gender,' joins the #AprilDream project to declare a vision for a future where everyone can love and affirm themselves from their fingertips.

The only 'art canvas' you see yourself without a mirror While a mirror is needed to decorate your face, your fingertips are always visible to you. Whether working on a PC or doing chores, we see them countless times a day. If that '1cm canvas' is decorated with your favorite art, it can lighten a heavy heart and help you like yourself a little more. ENCHANT dreams of establishing nail art as 'ultimate self-care' and 'visual therapy' that doesn't require a mirror.

From the 'mold' of gender to free expression of the 'individual' The joy of decorating your fingertips is not for a select few. ENCHANT pursues sophisticated, unisex designs that are not bound by existing categories. We are creating a borderless society where anyone can choose nails as a talisman to affirm 'the self of today,' just as easily as choosing glasses or a watch.

The landscape of 20X0 that ENCHANT aims for We don't want this to end as a dream on April 1st. 'Decorating' is not 'shaving' but 'protecting.' We are developing high-performance materials that protect natural nails. In 5 or 10 years, everyone's fingertips will embody their individuality. ENCHANT will continue to cast the magic that turns your daily life into the nearest art museum.