Enjoy Summer Mountains with Columbia's Unique Cooling Technology and Lightweight 'Trail Rush Collection'

Since its founding in 1938, Columbia has consistently provided innovative outdoor apparel. Columbia Sportswear Japan is now launching the 'Trail Rush SS/LS Shirt' for summer hiking. With recent summers becoming increasingly hot, heat management has become a crucial factor in mountaineering. The 'Trail Rush Shirt' features Columbia's proprietary cooling technology, 'Omni-Freeze Zero Ice.' Circular cooling agents on the back of the fabric react to sweat (moisture) to instantly lower the fabric temperature. The material itself also has contact cooling properties, providing a cool sensation from the moment it is worn. It is lightweight and equipped with the moisture-wicking 'Omni-Wick' function, which quickly absorbs and dries sweat to maintain a dry, comfortable feel. The series also includes the lightweight and flexible 'Trail Rush Short' and the 'Trail Rush Softshell Jacket,' which features shoulder ventilation to effectively release heat and ensure breathability during activity. By combining these items, the cooling effect and overall breathability are synergistically enhanced, supporting comfortable movement even in harsh summer conditions. The 'Trail Rush' series also features vivid colors inspired by nature, making it a collection that allows for stylish coordination.