A New Era of Store Marketing Fusing Real and Virtual
Comseed Inc., a developer of smartphone game applications, has officially launched a marketing support initiative aimed at driving traffic to physical stores using the GPS check-in feature 'Laicolle' within its virtual hall app, 'Slopachi Spirit.' As the first step, a collaboration with the rice flour churro specialty shop 'KUROBOSHI×COLLABO Omiya' begins today.
While 'Slopachi Spirit' allows users to experience the thrill of Pachinko and Pachislot virtually, it includes the 'Laicolle' feature, which rewards users for checking into approximately 400 real-world Pachinko halls across Japan. By applying this system to daily activities such as walking around town and dining, the initiative aims to boost user engagement and generate traffic to physical businesses.
Collaboration Details
### 1. Sale of Limited-Edition 'Slopachi Lucky 7 Churro' As a collaboration-exclusive menu item, the 'Slopachi Lucky 7 Churro,' topped with plenty of blue sprinkles, is being sold for 777 yen (tax included).
### 2. GPS 'Laicolle' Check-in Bonus During the campaign period, all users who check in at 'KUROBOSHI×COLLABO Omiya' will receive a 'Universal Big Win Ticket' to be used within the game.
### Event Overview - Period: May 21, 2026 (Thursday) to August 31, 2026 (Monday) - Venue: KUROBOSHI×COLLABO Omiya - Address: 1F Omiya Rakuun, 1-60 Miyacho, Omiya-ku, Saitama City, Saitama Prefecture
FACT BOX
- Source: PR TIMES
- Category: キャンペーン