What is the purpose of the "YES. ALL STAR" campaign?

In anticipation of the 110th anniversary of "ALL STAR" in 2027, the campaign aims to re-examine and communicate the truth of the brand by exploring the reasons why All Star continues to be loved across eras, borders, genders, and styles, through the real-life styling and episodes of its loyal users.

What is the meaning behind the campaign slogan "YES. ALL STAR"?

The word "YES." signifies more than just affirmation. It expresses the highest level of confidence, agreement, and empathy towards one's own choices, such as "That's right," "It's okay," or "This is it, after all." It is centered around the fact that All Star, with over 100 years of history, has been a companion to all generations and cultures, and the declaration of "YES." from contemporary icons.

What kind of initiatives will be carried out in the campaign?

The campaign will kick off with initiatives where influential figures in the fashion and culture scenes reveal their "ALL STAR styles." The special website will also be periodically updated with cast comments, variations of models worn, and historical background related to All Star.

New Campaign "YES. ALL STAR" Launched Towards All Star's 110th Anniversary; Icons from Various Fields Share "This is it, after all."

Published Apr 1, 2026 12:40 AM ・ Updated Jun 28, 2026 7:11 PM ・ 3 min read ・ Source: PR TIMES

Converse launches the new campaign "YES. ALL STAR" in preparation for the 110th anniversary of All Star in 2027.

Converse is launching a promotion under the new campaign slogan "YES. ALL STAR" ahead of the 110th anniversary of the "ALL STAR"'s birth in 2027. Through the real-life styling of loyal users who continue to lead in their respective fields, and episodes told from their unique perspectives, this campaign will re-examine why All Star continues to be loved across eras, borders, genders, and styles.

Slogan The meaning behind the slogan "YES. ALL STAR": The word "YES." signifies more than just affirmation. It expresses the highest level of confidence, agreement, and empathy towards one's own choices, such as "That's right," "It's okay," or "This is it, after all." All Star has been a companion to all generations and cultures throughout its over 100-year history. Centered around the history that supports this fact and the declaration of "YES." from contemporary icons, we will communicate the brand's truth to the world.

Initiatives by Diverse Cast Members Begin As the kickoff for this campaign, influential figures in the fashion and culture scenes will reveal their "ALL STAR styles."

Special Website & SNS Information The special page will be updated periodically with comments from the cast, variations of the models worn, and historical background related to All Star.

CONVERSE OFFICIAL ONLINE SHOP: https://converse.co.jp/ Special Website: https://converse.co.jp/blogs/lp-yes-allstar Official Instagram: @converse_jp Official X: @CONVERSE_Japan

【Inquiries Regarding Products】 Converse Information Center TEL: 0120-819-217 (Monday-Friday 9:00-18:00)

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Source: PR TIMES
Category: アパレル,ファッション

New Campaign "YES. ALL STAR" Launched Towards All Star's 110th Anniversary; Icons from Various Fields Share "This is it, after all."

⚡ Key Points

Initiatives by Diverse Cast Members Begin As the kickoff for this campaign, influential figures in the fashion and culture scenes will reveal their "ALL STAR styles."

Special Website & SNS Information The special page will be updated periodically with comments from the cast, variations of the models worn, and historical background related to All Star.

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