CoreKatis Inc. Launches '100 Million Yen Project' to Become a Comprehensive Infrastructure Company for the VTuber Industry

CoreKatis Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Daiki Takahashi; hereinafter referred to as 'the Company') has announced the launch of its '100 Million Yen Project'. With a total investment of 100 million yen, the project aims to drastically strengthen the support system for VTubers, VLivers, and Vtokers active in the VIRTUAL industry, positioning the Company as a comprehensive infrastructure provider for the VTuber sector.

Background of the '100 Million Yen Project'

Currently, in the VTuber industry, operations necessary for activities—such as merchandise production, studio recording, event hosting, and creative commissions—are scattered across various locations, placing a heavy burden on creators. By building a 'comprehensive infrastructure' where all these tasks can be completed in-house, the Company aims to provide an environment where creators can concentrate 100% on their creative activities, thereby contributing to the further development of the entire industry.

Details of the 5 Main Contents of the '100 Million Yen Project'

1. [Real Events] Opening a Next-Generation Collaboration Cafe in Shinjuku

The Company will open a collaboration cafe in Shinjuku, Tokyo, that fuses video content with physical experiences.

[Latest Equipment] All monitors are unified with SONY BRAVIA. A total of 6 monitors (three 75-inch and three 43-inch) provide overwhelming smoothness and beauty. The 4K high-resolution and high refresh rate enable realistic communication, making interactive events like 'Oshaberi V' (Talking V) feel as if the VTuber is right there.

[Menu and Merchandise Development] In addition to developing original food and drink menus, the cafe will produce exclusive merchandise available only on-site, such as placemats, coasters, and acrylic/fabric products.

[Spatial Design] Life-size panels will be installed in the store, providing a space where fans can immerse themselves in their favorite VTuber's worldview.

[Usage Applications] It can be used for a wide range of events, from limited-time collaboration cafe events to fan meetings, talk events, and LIVE content. It accommodates diverse content production and event hosting, offering a new venue of expression that gives shape to creators' ideas.

2. [Technology/Recording] High-Performance 3D Studio Supervised by Crescent, at Tokyo's Lowest Price Levels

Under the supervision of Crescent Inc., the Company has built a top-tier recording environment equipped with 13 Vicon cameras. This realizes high-quality motion capture that captures even the most delicate movements, such as finger motions.

[3D Avatar Creation and Operational Support] Even those who do not own a 3D model can have a high-quality avatar created by the Company at a price lower than the market rate. Additionally, clients who commission their models through the Company will be offered 'special preferential pricing' for studio use after delivery. This significantly lowers the hurdle from creation to actual operation, providing total support for a smooth start to their activities.

[Professional Recording Empty-Handed] The studio is fully equipped with a shower room, allowing busy creators to come and record 'empty-handed'.

[Physical and Mental Care (Private Sauna)] Considering the often irregular lifestyle rhythms and autonomic nervous system disruptions of VTubers, a 'private sauna' has been installed within the studio. Creators can head home refreshed after recording.

[Providing Tokyo's Lowest Price Levels] Responding to voices saying, 'I have a 3D avatar but no casually accessible studio,' the Company provides a high-quality recording environment at the lowest price levels in Tokyo.

3. [Brand Business] Launch of a VTuber-Specialized Fragrance Business

The Company is launching a fragrance business specialized for VTubers, delivering talents' personalities through 'scent'.

[Accommodating Small-Lot, High-Variety Production] Excelling in limited-time or limited-quantity rollouts, the Company will propose product lineups that maximize the feeling of 'specialness' for fans.

4. [Production/Distribution] One-Stop E-Commerce and Merch Production to Minimize Inventory Risk

By adding UV printers and laser cutters to existing facilities, merchandise production capabilities have been significantly enhanced.

[Wide Lineup] Supporting a wide range of products, from can badges and acrylic items to fabric products and apparel.

[Creator-Specific Pages] The Company will operate a highly convenient in-house e-commerce site featuring special pages dedicated to each VTuber.

[Speedy Delivery and Risk Reduction] Despite being completely made-to-order, the Company handles everything from production to shipping in-house. This results in very short lead times for delivery, bringing the inventory risk for creators as close to zero as possible.

5. [Audio/Music] Establishment of a Recording Studio

The Company is establishing a professional-grade studio specialized for 'Utattemita' (singing covers) and voice recording, maximizing creators' expression on the audio front.

[High-Quality Equipment] High-quality microphones, interfaces, and preamps will be provided. The Company will help elevate the quality of content to the next level by allowing creators to use the studio casually and easily.