Vitalizing Corporate Networking through Sports in Toyama: and US & Taiyo Sports Host 'Corporate Futsal Tournament' with 17 Companies and 150 Participants

and US Co., Ltd. (Headquarters: Toyama City, Toyama Prefecture; Representative Director: Shinna Hirooka), in collaboration with Taiyo Sports Co., Ltd. (Headquarters: Toyama City, Toyama Prefecture; Representative Director: Shoji Tsurumi), hosted the '1st and US × Taiyo Sports CUP Corporate Futsal Tournament' on Saturday, May 16, 2026, at the Isaac Sports Dome (84 Yagiyama, Toyama City, Toyama Prefecture).

The event saw participation from 17 companies and 150 individuals (including athletes and supporters), mainly from within Toyama Prefecture. The venue buzzed with excitement as participants interacted, transcending the boundaries of different companies, industries, and job titles through sports. In recent years, local regions have faced a shortage of opportunities for businesses to connect naturally or cross-industry networking. According to reports from the Japan Finance Corporation, common reasons for businesses not to pursue inter-industry collaboration include not knowing the effectiveness, lack of coordinators, or difficulty in finding suitable partners.

Addressing these challenges, and US and Taiyo Sports planned this tournament based on the desire to create new networking opportunities through the shared experience of sports. By building flat relationships through physical activity, they aim to facilitate the formation of new communities and spark future collaborations among companies. At the opening ceremony, the organizers expressed their vision: 'We want to create a space where companies can connect on a flat level, using sports as a catalyst.'

While the tournament featured intense matches from the qualifying rounds, its most distinct characteristic was not just the competition, but the information exchange that took place between matches. Conversations flowed naturally even among first-time acquaintances, with participants noting that sports made communication feel more organic and allowed them to interact with people they would not usually meet in their daily work routines.

and US remains committed to regional revitalization through sports. In addition to continuing these futsal events, the company plans to proactively launch new business initiatives, including human resources services that capture corporate trends, AI adoption support to increase the productivity of Toyama companies, and open innovation projects.

Furthermore, the company supports the enhancement of value for the local community through various initiatives, such as 'RETREAT PLACE ASAHI,' a training and off-site meeting facility overlooking the Sea of Japan, and 'eyedeal BEAUTY LABORATORY,' a beauty salon service specializing in eye treatments.