When will Eim's pop-up event take place?

From June 18 (Thu) to June 21 (Sun), 2025.

Where is the event venue located?

At DENCHU in Horie, Nishi-ku, Osaka City.

What kind of brand is the new 'MILRTY'?

A new lifestyle brand by Eim, focusing on loungewear and daily essentials.

Will lawgy's summer items be available in advance?

Yes, selected summer items will be available for pre-sale during the event.

What special programs are offered at the event?

Night market, influencer flea market, free stickers, and purchase gifts for orders over ¥11,000.

Kyoto-Based Apparel Company Eim to Host Pop-Up Event in Horie, Osaka from June 18 (Thu) to 21 (Sun)!

Published Jun 15, 2026 7:00 PM ・ Updated Jun 16, 2026 2:14 AM ・ 5 min read ・ Source: PR TIMES

Kyoto-based apparel e-commerce company Eim will host a special pop-up event at DENCHU in Horie, Osaka from June 18 to 21, 2025. The event marks the debut of the new lifestyle brand 'MILRTY,' features pre-sales of summer items from the popular brand 'lawgy,' and includes unique experiences such as a night market and influencer flea market.

Pop-Up Event in Horie, Osaka from June 18 to 21

Eim Co., Ltd. (Headquarters: Kyoto; President & CEO: Jun Kitada), a women's apparel e-commerce company under Asahi Broadcasting Group Holdings Corporation (Headquarters: Osaka; President & CEO: Masayuki Nishide), will host a special pop-up event in Horie, Osaka from June 18 to 21. The event will feature the debut of the new lifestyle brand 'MILRTY,' pre-sales of summer items from the popular brand 'lawgy,' and additional shopping experiences such as a night market and an influencer-led flea market.

Eim Pop-Up Store Details

- **Dates** - June 18 (Thu): 6:00 PM – 8:00 PM - June 19 (Fri): 11:00 AM – 8:00 PM - June 20 (Sat): 11:00 AM – 8:00 PM - June 21 (Sun): 11:00 AM – 5:00 PM

- **Location** - DENCHU (Horie, Osaka) - 1-10-2 Kuresuto Giza 1F, Nishi-ku, Osaka City, Osaka Prefecture

Event Highlights

- **① World Premiere & Pre-Sale of Lifestyle Brand 'MILRTY'**

This is a rare opportunity to experience the newly launched lifestyle brand 'MILRTY (Mirurity)' in person for the first time. A pre-sale will also be available, allowing visitors to purchase items ahead of general release.

- **② Pre-Sale of Summer Items from 'lawgy'**

Selected summer items from the women's apparel brand 'lawgy (Lawzy)' will be available for pre-sale, perfect for the upcoming season.

- **③ Special Shopping Experiences**

Exclusive programs will be offered throughout the event period.

- **Night Market** Dates: June 18 (Thu) & June 19 (Fri), 6:00 PM – 8:00 PM Guests will receive a complimentary drink, allowing them to shop in a relaxed and enjoyable atmosphere.

- **Flea Market** Date: June 19 (Fri), 11:00 AM – 2:00 PM A special flea market where influencers will sell their personal items.

Additional perks include free cute stickers, and a special gift for customers who spend over ¥11,000 (tax included), available while supplies last.

Pop-Up Special Event

Our entire team is excited to meet you!

For more details, please check our Instagram accounts:

- MILRTY Official Instagram: https://www.instagram.com/milrty_official/ - lawgy Official Instagram: https://www.instagram.com/lawgy_official/

Company Overview

- **Company Name**: Eim Co., Ltd. - **Representative**: Jun Kitada - **Headquarters**: 206 Takamiya-cho, Oike-dori Ma-no-machi Higashi-iri, Nakagyo-ku, Kyoto City, Kyoto Prefecture, Oike Building 6A - **Official Online Store (eim online)**: https://eim-online.com/

Inquiries

- Contact Form: https://eim-online.com/pages/contact

FACT BOX

Source: PR TIMES
Category: Event
Products / services: MILRTY / lawgy

Kyoto-Based Apparel Company Eim to Host Pop-Up Event in Horie, Osaka from June 18 (Thu) to 21 (Sun)!

⚡ Key Points