BitStar Launches Ad Distribution Service for TVer | Expanding Advertising Solutions to Meet Diversified Video Consumption Environments

BitStar, a company specializing in influencer marketing platforms and various other businesses, has announced the start of its advertising distribution service for TVer, the official commercial TV catch-up service in Japan.

To date, BitStar has supported companies and brands in leveraging social media through influencer marketing, SNS marketing, and content production. With this new initiative, the company will expand its support beyond the social media realm to include advertising strategies that utilize the viewing environment of TV programs.

Background of the Launch: In recent years, corporate marketing touchpoints have diversified to include social media, video streaming services, and connected TVs. The importance of advertising touchpoints within video content environments is increasing for objectives such as brand awareness and consumer behavior change.

BitStar is building a more integrated marketing support system by providing ad solutions tailored to corporate objectives and target demographics, in addition to creator- and social-media-led marketing.

About TVer: TVer is the official commercial TV catch-up service in Japan that distributes a wide variety of content, including dramas, variety shows, anime, news, and sports from major commercial broadcasters. It allows viewers to watch content on various devices such as smartphones, PCs, and connected TVs, making it a powerful tool to reach consumers who may be harder to engage through traditional TV broadcasting alone. Because it creates touchpoints within the context of viewing TV programs, it has high affinity with video advertising aimed at improving brand awareness and product understanding.

Future Outlook: By utilizing "Red TVer PMP Distribution," BitStar will support ad delivery for TVer and the individual video services of commercial broadcasters. Moving forward, the company will continue to expand solutions for diversified video viewing environments, combining SNS/creator strategies with video advertising to support more effective connections with consumers.