以網紅行銷平台為核心業務的BitStar公司宣布，已開始代理由AbemaTV公司營運的影音串流服務「ABEMA」的廣告商品。此舉讓BitStar的服務範圍從原有的社群媒體和網紅行銷，擴大至影音串流平台的廣告策略，從而提供更廣泛的行銷支援。鑑於近年來消費者接觸點日益多元化，影音廣告的重要性不斷提升。ABEMA廣告不僅能觸及傳統電視廣告難以達到的客群，還能在安全的內容環境中傳遞品牌訊息，並利用用戶數據進行精準投放。BitStar未來將持續強化結合創作者策略與廣告投放的整合行銷方案。
FACT BOX · 重點整理
- 來源：PR TIMES
- 分類：Service Expansion
常見問題
What new service is BitStar offering?
BitStar has started handling advertising products on the "ABEMA" video streaming service, known as ABEMA Ads.
Why is BitStar expanding into video advertising?
To provide more integrated marketing support by expanding beyond SNS and influencer marketing to include advertising on video streaming platforms, addressing the diversification of consumer touchpoints.
What are the benefits of advertising on ABEMA?
ABEMA Ads can reach user segments that are difficult to reach with terrestrial TV alone, deliver brand messages in a safe environment, and utilize user data for targeting and detailed reporting.
What kind of company is BitStar?
BitStar is a company that develops various businesses centered on an influencer marketing platform, providing services like influencer matching, social media marketing, and content production.
What is BitStar's future outlook?
BitStar plans to strengthen its offerings of diverse advertising solutions, including video ads, and provide integrated marketing support that combines SNS/creator measures with ad distribution.