Cecile Launches 'My Page' Feature on LINE App for Easy Access to Points and Membership Information

Cecile Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and CEO: Masakazu Murakami) has launched a new service called 'Cecile My Page' on its official LINE account starting Thursday, July 9, 2026. This initiative is part of the company’s new brand slogan, 'Feel Good, Feel Excited.'

Even customers who are not registered as Cecile online members can now easily check their accumulated points, membership tier, and exclusive benefits directly through the LINE app. The service aims to deliver a seamless experience by providing instant access to essential information and enhancing the joy of shopping.

Addressing the Common Pain Point: 'I Don’t Know My Points or Membership Level'

In response to customer feedback requesting easier access to point balances, membership tiers, and benefits, Cecile has introduced 'Cecile My Page' as a new digital service.

Leveraging LINE, a communication app used by over 100 million people in Japan (as of December 2025), Cecile has created an environment where more customers can access real-time membership information using just a smartphone.

Previously available only through direct mail or order statements, membership details are now accessible directly within the LINE app, contributing to a more comfortable and enjoyable shopping experience.

Simple Access via ID Linkage

'Cecile My Page' can be accessed via the menu at the bottom of the Cecile official LINE account’s chat screen by completing ID linkage. Users can access the service regardless of whether they are registered online members.

Steps for ID Linkage:

- Add the Cecile official LINE account as a friend - Tap the 'My Page' entry from the rich menu (button-style menu) at the bottom of the chat screen - Enter required information to complete the linkage - Access My Page to view points, membership tier, and campaign details

After linkage, users can check their membership information in real time anytime from the My Page interface.

Key Features and Benefits

- Real-Time Points Balance Check

Users can view their current points balance and expiration dates in real time, making it easier to plan purchases and maximize point usage.

- Membership Tier Overview

Check your current membership level and corresponding benefits. This makes it easier to discover and utilize tier-specific perks.

- Campaign and Promotion Updates

Stay informed about available benefits and ongoing campaigns. This reduces the chance of missing out on promotions and enables smarter shopping decisions.

- Direct Product Ordering

Seamlessly access Cecile’s online shop or phone order service directly from My Page. When you find a product you like, you can place an order immediately.

- First-Time ID Linkage Benefit: 10% Off Coupon

All customers who complete ID linkage for the first time will receive a 10% off coupon for use on purchases. This allows users to try the new feature while enjoying cost savings.

10% Off Coupon for First-Time ID Linkage

* Terms and Conditions for the Coupon:

- The coupon is limited to one per customer. - The campaign code will be sent via message in early the following month after ID linkage is completed. - The coupon is valid for two months, including the month of issuance. - Terms and conditions apply to coupon usage. Please check details upon receiving the campaign code. - Customers who have unlinked their ID by the time the coupon is issued will not be eligible. - The coupon will automatically expire after the validity period.

* Content is subject to change without prior notice.

Service Overview

- Service Name: Cecile My Page - Launch Date: July 9, 2026 - Company: Cecile Co., Ltd. - Target Users: Cecile members using the LINE app - Category: Shopping / Lifestyle - Recommended Environment: Latest versions of iOS, Android, and LINE app - Cecile Official LINE Account: https://lin.ee/WZ3jovt - Or search 'Cecile' in LINE's friend search

[Company Overview]

- Company Name: Cecile Co., Ltd. - Representative: Masakazu Murakami - Address: 27F, C Tower, Shinagawa Intercity, 2-15-3 Konan, Minato-ku, Tokyo 108-6227 - Founded: December 1, 2020 - Business: Comprehensive direct-mail retail business - URL: https://corp.cecile.co.jp/

Cecile continues to refine both its products and services by listening to customer feedback and focusing on customer-centric product development. The company is committed to pursuing everyday comfort and the small moments of excitement that comfort brings, supporting customers in building richer lifestyles.

Customer Inquiries:

- Cecile Call Center - Tel: 0120-70-8888 (Reception Hours: 10:00–18:00)