【Webinar for App Advertisers】Trending on SNS with its unique worldview! Unraveling the "Quantity x Quality" Creative PDCA Method that Resists Wear and Tear, with the Marketer of the Point-Earning App "OjiPo"

ForM Inc., a group company of AnyMind Group Inc., will host an online webinar titled "Can Acquisition Efficiency and Retention Rate Be Achieved Simultaneously? Unraveling the 'Quantity x Quality' Creative PDCA Method that Resists Wear and Tear, with the Marketer of 'OjiPo'," starting from 12:00 PM on Wednesday, April 8, 2026.

This webinar will feature three speakers: Ryo Maekawa from ForM Inc., who is involved in app promotion; Chiori Habe, CEO of MISM Inc., also an AnyMind Group company, which has supported the production of many companies, primarily focusing on vertical videos; and Kazuo Fukuda, CEO of Poipoi Inc., which operates the point-earning app "OjiPo."

We will delve into the concept of creative design that considers not only acquisition but also LTV, as well as practical strategies for implementing PDCA while balancing production effort and quality, incorporating case studies and experiences.

Application Link

https://share.hsforms.com/1O0s3lksZSRygXPmqISmJMw407a2

Background

In today's app marketing market, the rate of creative fatigue has accelerated dramatically, and users are becoming increasingly accustomed to advertisements. Consequently, many marketers face challenges such as "CPI improves, but retention rates don't grow, leading to an incompatible LTV" or "we want to increase the number of tests, but production resources can't keep up."

This webinar will cover key points such as the concept of designing engaging introductions that attract users, based on recent delivery trends for UGC and playable ads, and how creative verification is conducted in practice. This content is recommended for those looking to review their app promotion strategies or considering their next steps.

What You Will Gain from This Webinar

・Understanding Latest Trends: The latest creative trends in the 2026 app UA market.

・Secrets to LTV Improvement: Know-how for creative design that considers not only acquisition efficiency but also retention rates and LTV.

・Creative Expression Hacks That Cannot Be Fully Quantified: Key considerations and methods for expanding ideas when developing creative expressions.

・PDCA Optimization: How to organize "why a reaction was obtained" and proceed to link production and operation.

・Balancing Quantity and Quality: Strategies for running verification cycles with limited materials and resources.

・Real-Life Publisher Experiences: Practical trial-and-error and initiative examples through the operation of "OjiPo."

Scheduled Program

12:00-12:10 Opening Remarks

12:10-12:20 Creative Trends in App Promotion by ForM

12:20-12:30 Vertical Video Production Know-how and Recent Trends...