freee Wins Forbes JAPAN NEW SALES OF THE YEAR for Second Consecutive Year

freee Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo; CEO: Daisuke Sasaki; hereinafter 'freee') is pleased to announce that it has won the Forbes JAPAN NEW SALES OF THE YEAR award, hosted by Forbes JAPAN, for the second consecutive year. Following the 'AI Transformation Award' in 2025 (*1), this year it received the 'Next AI Award.'

(*1) freee won the 'AI Transformation Award' at Forbes JAPAN NEW SALES OF THE YEAR 2025: https://corp.freee.co.jp/news/20250523freee_ForbesNewSalesAward.html

What is Forbes JAPAN NEW SALES OF THE YEAR?

Forbes JAPAN NEW SALES OF THE YEAR is an award that shines a spotlight on enterprise companies practicing 'NEW SALES,' the sales activities necessary for a new era, with the aim of communicating the new possibilities of sales to the world.

Last year, at 'Forbes JAPAN NEW SALES OF THE YEAR 2025,' freee received the 'AI Transformation Award' for its sales efficiency improvements and organizational enhancement through the automatic meeting summary AI 'Tsubame AUTO' and the knowledge-sharing AI 'Tsubame NAVI.'

After achieving operational efficiency and strengthening its foundation through AI, this fiscal year freee embarked on next-generation AI utilization aimed at further improving sales 'quality' and 'proposal capabilities.' The core of this initiative is the development and introduction of the AI tool 'Tsubame Suggest,' which enables proposal suggestions during meetings and anticipation of customer needs. By utilizing 'Tsubame Suggest,' sales representatives can instantly make optimal proposals tailored to each customer, leading to improved closing rates and maximized customer satisfaction.

Going beyond mere operational efficiency, this series of initiatives, which evolved AI into a 'sales companion' and embodied a next-generation sales style, was recognized, leading to the selection for the 'Next AI Award' this year, marking the second consecutive win.

URL: https://forbesjapan.com/feat/newsales2026/

Award Comment: Noriaki Hiratsuka, General Manager of the Business Infrastructure Division, freee Co., Ltd.

We are deeply honored to receive the Forbes JAPAN NEW SALES OF THE YEAR award for the second consecutive year, and to be selected for the 'Next AI Award' this year.

Last year, we created 'time to engage with customers' through AI-driven efficiency. This year, we took a step further, shifting our focus to a new challenge of enhancing sales 'quality' and 'proposal capabilities.' The core of this is 'Tsubame Suggest,' which has evolved beyond simple efficiency into a 'sales companion.' By anticipating customer needs, we can now immediately address the essential challenges of each individual customer. We will continue to evolve sales by leveraging technology and consistently provide 'true value' to our users, striving towards the realization of our mission: 'To put small businesses on the world stage.'

Company Overview: freee Co., Ltd.

Company Name: freee Co., Ltd.

Representative: CEO Daisuke Sasaki

Established: July 9, 2012

Location: Art Village Osaki Central Tower 21F, 1-2-2 Osaki, Shinagawa-ku, Tokyo

https://corp.freee.co.jp/

<Back-office knowledge useful for everyone from executives to staff> https://www.freee.co.jp/kb/

<Latest job listings for freee Co., Ltd.> https://jobs.freee.co.jp/

Under the mission 'To put small businesses on the world stage,' freee realizes an integrated management platform that allows anyone to manage their business freely. As a Japan-originated SaaS-type cloud service, it builds an open platform by partnering with partners and financial institutions, continuously providing 'true value.'