freee Launches 'freee AI Assistant' and 'freee Custom Order' as Next Step in AI Strategy

freee Inc. (Headquarters: Shinagawa-ku, Tokyo; CEO: Daisuke Sasaki; hereinafter 'freee') announces the launch of the 'freee AI Assistant' and 'freee Custom Order' as the next step toward realizing its AI strategy announced in February 2026. Alongside this, freee will also begin recruiting 'AX Partners' to jointly promote AI-driven business transformation (AX: AI Transformation).

Leading the Industry as the 'Most AI-Friendly SaaS' Since Announcing AI Strategy in February 2026

freee has continued its business growth, leveraging its strength in seamlessly integrating bookkeeping, financial closing, tax filing, and business support. As of March 2026, it has surpassed 710,000 paid users. In February 2026, freee announced its AI strategy, and in March, it released the open-source version of 'freee-mcp,' advancing AI integration across seven domains: accounting, HR & payroll, invoicing, time tracking, sales, electronic contracts, and SaaS account management (※1). freee now offers 382 public APIs, steadily realizing its vision of becoming the 'most AI-friendly SaaS'.

Additionally, freee continues to lead the industry in MCP (Model Context Protocol) support. From March 2026 onward, freee ranks fourth in mentions of AI usage in business contexts on X in Japan, following Claude, ChatGPT, and Gemini, making it the most mentioned SaaS in Japan's business AI landscape (※2).

Thanks to these achievements and innovative initiatives, freee has established itself as a leading company in the AI industry, fulfilling its promise of being the 'most AI-friendly SaaS' since its press announcement in February 2026 (※3).

Now, beyond 'freee-mcp,' which freee considers essential for AI adoption among small businesses, the company is announcing two new initiatives to further expand the potential of small businesses.

Moreover, freee will continue to evolve beyond 'how easy it is for humans to use (Done by You)' toward 'how completely tasks can be delegated to AI (Done for You)'—not only with the newly announced 'freee AI Assistant' and 'freee Custom Order,' but across its entire platform.

(※1) 'freee-mcp' now supports 'freee IT Management,' which controls SaaS accounts and devices: https://corp.freee.co.jp/news/20260608freee_it.html

(※2) Survey by freee, June 2026: Over 230,000 posts on X from January 1 to June 11, 2026 were analyzed using natural language processing to measure tools mentioned alongside keywords such as 'business,' 'back-office,' 'front-office,' 'management,' and 'SMEs.'

(※3) freee's AI Strategy Announcement by Co-Founder Takashi Yokomichi upon Appointment as Chief AI Officer (CAIO): https://note.freee.co.jp/n/n3dc93dc763fc

'freee AI Assistant': Delegate Any Business Task to Autonomous AI

freee is launching the 'freee AI Assistant,' which delivers a 'Done for You' experience—AI performs tasks on your behalf—across various business scenarios, including accounting, HR, sales, and contracts.

Until now, many companies hesitated to adopt AI due to concerns such as 'AI systems are difficult to understand and operate' or 'they may not adapt to our unique business rules.' The 'freee AI Assistant' addresses these challenges.

The 'freee AI Assistant' comes with built-in integration across freee's product suite, enabling users without AI expertise to use it easily. Without needing to contract separate AI services, users can create and execute tasks using freee's data and features through simple natural language instructions.

The AI Assistant offers numerous templates—such as AI that creates sales reports, checks for missing expense claims, corrects timecard entries, or automatically logs working hours when given a time input—enabling AI to handle various back-office tasks on your behalf. Additionally, back-office staff or managers can quickly create and deploy custom AI agents in about 10 minutes, tailored to their company's specific workflows. These AI agents can be shared internally and executed directly in the workplace.

freee AI Assistant: https://www.freee.co.jp/ai-assistant/

＜Key Features of 'freee AI Assistant'＞

freee's 'D4U (Done for You) Technology'

A system that allows small businesses to confidently delegate tasks to AI—only possible because freee is the most AI-friendly SaaS.

Feature 1: Cost-Efficient Structure — 'AI Doesn’t Waste Time Thinking'

freee is an 'integrated platform' where data across accounting, sales management, contracts, HR, and more are interconnected and managed through a single master system. This allows AI agents to autonomously execute cross-domain tasks without worrying about data inconsistencies. By building AI agents based on the context of freee's products and back-office operations, unnecessary AI reasoning is minimized, significantly reducing token costs.

Feature 2: High Accuracy for Your Business — 'Your Personal AI That Gets Smarter with Use'

By combining reasoning with rule-based logic, the AI efficiently adapts to your company's business customs and unique rules. The more it's used, the more it improves in processing accuracy and speed while minimizing inference costs. By understanding the latest context, it evolves like a 'reliable veteran employee' who deeply understands your business.

Feature 3: Safe and Secure for Small Businesses — 'Transparency and Trust: AI Doesn’t Act Without Oversight'

freee implements strict data leakage prevention and uses rigorous permission controls (guardrails) to limit AI autonomy within human-approved boundaries. Furthermore, audit logs record which AI performed what action and why, preventing black-box operations. In case of errors, root causes can be traced, corrected, and human accountability maintained—providing peace of mind.

Feature 4: Professional Execution — 'From Analysis to Action: AI Completes Real Work'

Thanks to freee's integrated data environment and robust API modules, AI goes beyond analysis and advice to autonomously complete practical tasks—such as monthly closing, tax form preparation, and finalizing payroll calculations. Within freee's business domains, AI agents complete tasks on your behalf.

＜User Feedback from Trial Users＞

Matsuoka, Director, Planning & Public Relations Department, Kumamoto Hospital, Nippon Seimei-kai (a social welfare corporation)