HQ Launches TV Commercial Campaign for "Shokuji Hojo HQ" in Five Major Japanese Metropolitan Areas

HQ Inc. (Headquarters: Chiyoda-ku, Tokyo; CEO: Shoji Sakamoto) announced that as of Monday, May 25, 2026, it has begun airing TV commercials for "Shokuji Hojo HQ," a service that turns the entire city into a staff cafeteria with a single card, across five major metropolitan areas: Kanto, Kansai, Chukyo, Fukuoka, and Hiroshima.

In response to the normalization of inflation, a tax reform implemented in April 2026 significantly increased the tax-free limit for meal subsidies from 3,500 yen to 7,500 yen per month for the first time in 42 years.

Against this backdrop, "Meal Subsidy Welfare" is gaining significant attention as a strategy to increase employees' effective take-home pay while managing corporate costs, as well as an effective means for strengthening recruitment and retention. To communicate the benefits of this tax reform and the value of "Shokuji Hojo HQ" to more companies, the firm decided to run its first-ever TV advertising campaign in these five regions.

TV Commercial Overview Start Date: Monday, May 25, 2026 Broadcast Areas: Kanto, Kansai, Chukyo, Fukuoka Prefecture, Hiroshima Prefecture

About "Shokuji Hojo HQ" "Shokuji Hojo HQ" is a card-based welfare service that turns the city into a company cafeteria using just one card. By simply paying with the dedicated "HQ Card," companies provide a 50% non-taxable subsidy for employees' meal costs. It can be used widely at various locations nationwide, including restaurants and convenience stores.