KURAND Co., Ltd. (Adachi-ku, Tokyo; CEO: Yasuro Ogihara) will host a physical pop-up event, "Sake Gacha POP UP STORE," at Canvas βase SHIBUYA from June 5 to June 16, 2026. This event transitions the viral online-only service into a tangible experience using real capsule toy machines.
Participants can engage with multiple Gacha categories to discover different liquor types. The selection includes premium rarities such as the 30-year-aged wine "THE SECRET -Premium 1996 Vintage Koshu-" (valued at 33,000 JPY). All Gacha plans are designed with no "losses," guaranteeing that the retail value of the won bottle exceeds the price of the play.
"Sake Gacha" is KURAND’s flagship service based on the concept of "unexpected encounters with new liquors." Since its launch in 2019, it has surpassed 550,000 total uses by March 2026, driven by social media trends and home-drinking demand. The collection features over 500 varieties, including sake, plum wine, fruit liqueurs, spirits, and wine.
Available Gacha Plans (Prices incl. tax): - Random Sake Gacha: 2,600 JPY - Sake-Specific Gacha: 3,000 JPY - Plum Wine Gacha: 3,000 JPY - Spirits Gacha (Whisky/Shochu): 3,500 JPY - Anniversary Peach/Muscat Gacha (June 5–8): 3,500 JPY - White Wine Gacha (June 9–12): 3,500 JPY - Final Week Pineapple/Orange Gacha (June 13–16): 3,500 JPY - Mini Bottle Charm Gacha: 600 JPY - Original Goods Gacha: Free (LINE registration required)
Event Details: - Period: June 5 (Fri) – June 16 (Tue), 2026 - Hours: Weekdays 16:00-21:00 / Weekends 10:00-21:00 - Venue: Canvas βase SHIBUYA (2-2-1 Dogenzaka, Shibuya-ku, Tokyo)
About KURAND: KURAND is an online liquor store specializing in craft beverages, offering over 500 original brands including sake, shochu, craft beer, and wine.
FACT BOX
- Source: PR TIMES
- Category: リテール・飲食・体験型マーケティング