What were the top brands in Laxus's May 2026 bag usage report?

CELINE, Miu Miu, and LOEWE were ranked as the top brands by Laxus in May 2026.

Which company released the 2026 seasonal bag trend analysis in May?

Laxus Technologies released the 2026 seasonal bag trend analysis in May 2026.

How does the 'Bag Switch' trend relate to Laxus user behavior in 2026?

The 'Bag Switch' trend reflects Laxus users frequently swapping bags seasonally in 2026.

What service does Laxus Technologies operate as of May 2026?

Laxus Technologies operates the luxury bag sharing service named Laxus as of May 2026.

Which brand ranked among the top three in Laxus's May 2026 report?

LOEWE ranked among the top three brands in Laxus's May 2026 user data analysis.

2026 Seasonal 'Bag Switch' Trends: Laxus Announces Top Brand Bag Rankings

Published May 26, 2026 5:00 PM ・ Updated Jun 14, 2026 2:41 PM ・ 5 min read ・ Source: PR TIMES

Laxus Technologies, operator of the luxury bag sharing service Laxus, analyzed user data for May 2026. The report identifies CELINE, Miu Miu, and LOEWE as the top brands, highlighting a growing 'Bag Switch' habit where users frequently swap bags to match their seasonal style.

Laxus Technologies Inc. (Headquarters: Naka-ku, Hiroshima; CEO: Keisuke Takahashi), provider of the luxury brand bag sharing service 'Laxus,' has analyzed bag usage trends during seasonal changes based on data from users in their 20s to 40s. The analysis revealed a significant shift toward bags emphasizing 'lightness,' 'size variation,' and 'style renewal' from spring to early summer. In response, the company has released its Top 3 Bag Ranking representing 2026 trends.

### 2026: The Year of 'Smart Choices' and 'Bold Changes' Amid rising prices and established sustainable awareness, bag sharing has become a standard way to enjoy the latest trends only when needed. Particularly during this period of unstable temperatures, the 'Bag Switch'—the habit of flexibly changing bags to match one's outfit—has become common among users.

### Popular Bag TOP 3 (As of May 2026)

1. **CELINE: Medium Victoire Bag** Combining a classic silhouette with modern practicality, this model is favored for its versatility from work to weekends. It embodies the 'Quiet Luxury' trend, offering a sophisticated presence without overly emphasizing logos.

2. **Miu Miu: Ivy Leather Bag** Characterized by its vertical, flat form, this 'statement bag' is valued for its role in balancing outfits during the ongoing reinterpretation of Y2K and preppy styles. It offers ample storage while maintaining a sleek silhouette.

3. **LOEWE: Puzzle Fold Cropped Tote** Featuring architectural beauty and foldable functionality, this tote is highly supported for its 'lightness' and 'refined practicality.' It pairs naturally with relaxed spring-to-summer attire such as linen shirts.

### A New Standard: 'Switching' over 'Buying' The study shows that 2026 trends revolve around three pillars: 'Classic Return,' 'Style-Changing Bags,' and 'Lightweight/Functional Design.' Bags are evolving from items to be 'bought and kept' to items to be 'switched by occasion,' with sharing services making this lifestyle more accessible.

#### Survey Overview - **Theme:** Luxury bag usage and switching trends during seasonal transitions. - **Period:** April 15, 2026 – May 20, 2026 - **Target:** 1,020 Laxus users (aged 20-49) - **Method:** Analysis of internal usage data

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Source: PR TIMES
Category: Survey
Organizations: CELINE / Miu Miu / LOEWE

2026 Seasonal 'Bag Switch' Trends: Laxus Announces Top Brand Bag Rankings

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