Mitsui & Co. Digital Asset Management Ltd. (hereinafter, "the Company") has decided to sponsor and exhibit at the "2nd Harumi Pier Park Bon Odori Festival 2026," to be held on July 11 (Sat.) and 12 (Sun.), 2026, at Harumi Pier Park in Chuo-ku, Tokyo. As a business that handles real assets, we aim to energize this new summer tradition together with the local community.
Festival Official Website: https://www.harumiflag.org/summerfestival
Background of Sponsorship and Exhibition
The alternative investment service "ALTERNA" provided by the Company is backed by real assets such as large-scale urban real estate and logistics facilities. Real assets only function when they are connected to the people who live there and the community of the town. As a financial services provider dealing in real assets, the Company wishes to be continuously involved in activities that support local communities.
The Company's head office is located in Nihonbashi, Chuo-ku, and as a member of the Mitsui Group, we conduct our business rooted in the local community. In the Harumi area of Chuo-ku, new town development is progressing, and the "Harumi Pier Park Bon Odori Festival" is an event that is growing as a summer tradition in the area.
As a company that walks alongside the community, we have decided to sponsor and exhibit at this festival with the desire to deliver a fun summer moment to all visitors and to raise awareness of assets that support their lives.
"Harumi Pier Park Bon Odori Festival 2026" Event Overview
Event Name: 2nd Harumi Pier Park Bon Odori Festival 2026
Date and Time: July 11 (Sat.) and 12 (Sun.), 2026, 4:00 PM - 8:30 PM (Bon Odori music scheduled from 6:30 PM onwards)
Venue: Harumi Pier Park (5-chome, Harumi, Chuo-ku, Tokyo)
Organizers: HARUMI FLAG Residents' Association / Eastern District Park Group
Estimated Visitors: Approximately 20,000 people
Official Website: https://www.harumiflag.org/summerfestival
ALTERNA Booth Information: "Parent-Child Quiz Challenge"
ALTERNA will have a booth for the "Parent-Child Quiz Challenge" on both days. Please feel free to stop by with your family.
Participants who answer three simple quizzes about ALTERNA will receive the following set:
Non-alcoholic beer, non-alcoholic beverage for children "Namaiki Beer," and water.
Special Offer for ALTERNA Account Holders: ALTERNA original eco-bags will be given to the first 50 visitors (presentation of a pre-sent email is required).
Distributions and special offers are limited in quantity and will end once supplies are exhausted.
About ALTERNA
ALTERNA is a personal asset management service that allows individuals to easily invest with a focus on yield in real assets such as large-scale urban real estate and infrastructure including logistics facilities, using their smartphones. By utilizing digital securities (ST: Security Token), it enables individual investment in various stable assets (*) that were previously difficult for individual investors to access, in small units starting from 100,000 yen. We offer new investment options to individual investors and support the shift from "savings to investment."
Official Website
Official Website: https://alterna-z.com/
Official LINE: https://tiny.alterna-z.com/line
Official X: https://x.com/ALTERNA_mdm
Official Instagram: https://www.instagram.com/alterna_mdm/
Official YouTube: https://www.youtube.com/@ALTERNA_mdm
Strengthening Recruitment Activities Due to Business Expansion
The Company is strengthening its recruitment activities for various positions in line with its business expansion. If you are interested, please apply from the link below.
Recruitment Page: https://jobs.corp.mitsui-x.com/
Official LinkedIn: https://www.linkedin.com/company/mitsui-x/
Company Overview
The Company engages in the acquisition and management of alternative assets such as real estate and infrastructure, as well as the entrusted handling and sale of digital securities backed by these assets, in an integrated manner.
By leveraging digital technologies such as AI, we solve various "negatives" in asset management and, through the provision of the personal asset management service "ALTERNA," we offer new options to those who wish to build stable assets for their future.
Company Name: Mitsui & Co. Digital Asset Management Ltd.
Head Office: 4F, Ningyocho PREX, 1-9-8 Nihonbashi Horidomecho, Chuo-ku, Tokyo
Representative: Takashi Ueno, President and Representative Director
Established: April 1, 2020
Capital: 3 billion yen (including capital reserve)
Business Registrations: Financial Instruments Business Operator Kanto Local Finance Bureau (Kinsho) No. 3277 / Real Estate Transaction Business: Tokyo Governor (2) No. 105400
Affiliated Associations: Japan Securities Dealers Association, General Incorporated Association Type 2 Financial Instruments Firms Association, General Incorporated Association Investment Advisers Association
Corporate Website: https://corp.mitsui-x.com/
Official note: https://note.com/mitsui_x
Inquiries about this matter: [email protected]
<Disclaimer>
* The content described herein is a press release intended solely for public announcement to the general public regarding the handling of asset-backed security tokens using a trust scheme for beneficiary certificate issuance, and is not intended for the solicitation or invitation of individual financial products, etc., either domestically or internationally. The solicitation and invitation of individual products will be conducted through ALTERNA using a prospectus.
* "Stable assets" refers to the underlying assets of the financial products that Alterna plans to offer, such as real estate and infrastructure, and it is expected that stable investment returns will be obtained in the medium to long term through the sustained operation of these assets. Please note that the financial products offered by Alterna do not guarantee principal or future investment returns.
* An account opening requires a prescribed screening process.
* Statements regarding risks, etc., are based on our own judgment and evaluation, taking into account general risk assessments, and may differ for actual financial products. Please be aware of this.
* Financial products involve specific risks, and there is a risk of substantial loss (risk of principal loss) due to fluctuations in domestic and international political, economic, and financial conditions, market conditions such as exchange rates, stock prices, commodity prices, and interest rates, the creditworthiness of issuers, and other factors related to the underlying assets.
* The financial products handled by our company are not guaranteed in terms of principal or yield. Their value and earnings may fluctuate due to changes in the value and rent of underlying assets such as real estate, interest rates, exchange rates, and other circumstances, and there is a risk of not obtaining expected dividends or incurring losses exceeding the initial principal, thereby damaging the initial principal.
* The risks and their extent vary for each financial product handled by our company due to their characteristics and the characteristics of the underlying assets (real estate, etc.). Therefore, when applying for a financial instruments transaction contract, please read the pre-contract disclosure documents, prospectus, etc., carefully and make your decision to enter into the financial instruments transaction contract at your own discretion.
* Furthermore, the financial products handled by our company are not subject to cooling-off provisions (the provisions of Article 37-6 of the Financial Instruments and Exchange Act do not apply).
* When investing in the financial products handled by our company, you may be required to bear prescribed fees, commissions, and other expenses for each product. Specific amounts of fees and commissions vary depending on contract terms such as the product, transaction amount, and transaction method, and cannot be stated here. For details on fees and commissions, please read the pre-contract disclosure documents, prospectus, etc., for each financial product carefully.
FACT BOX
- Source: PR TIMES
- Category: 協賛・出店