What is the target audience for this collaboration?

The products range from competitive training swimwear to fitness swimsuits, including junior sizes, targeting a wide variety of swimmers.

What other products will feature "Peanuts" characters?

The first release is swimwear, with table tennis products planned for the second release in August.

When will these swimwear items be available for purchase?

They will be sequentially released starting from June 15, 2024.

Mizuno Launches Swimwear Featuring "Peanuts" Characters

Q: Where can I purchase Mizuno's "Peanuts" collaboration products?

They are available at Mizuno's official online store, directly managed stores, and select authorized retailers.

Q: Who manages the intellectual property rights for "Peanuts" characters?

They are owned by Peanuts Worldwide, with Sony Group holding 80% and the family of Charles M. Schulz holding 20%.

Published Jun 12, 2026 8:00 PM ・ Updated Jun 13, 2026 11:59 PM ・ 5 min read ・ Source: PR TIMES

Mizuno will launch 15 types of swimwear featuring characters from the globally popular comic "Peanuts" starting June 15th. The lineup includes training swimwear, caps, towels, bags, and fitness swimsuits, with table tennis items planned for a second release in August.

Mizuno will sequentially launch 15 types of swimwear featuring designs of characters from the globally popular comic "Peanuts," beloved by a wide range of generations, starting June 15th at Mizuno's official online store, directly managed stores, and some authorized retailers.

The "Peanuts" character series swimwear lineup includes two types of competitive training swimwear (including junior sizes), two types of mesh caps, two types of swim towels, and three types of bags, in addition to fitness swimsuits, targeting a wide range of swimmers. The aim is to inspire swimmers with a positive mindset when engaging in daily practice and other activities by wearing items designed with these characters.

Mizuno is releasing swimwear as the first installment of the "Peanuts" character series, which has many fans, and plans to launch table tennis products as the second installment in August.

About "Peanuts"

The "Peanuts" characters and related intellectual property rights are owned by Peanuts Worldwide, with Sony Group holding 80% and the family of Charles M. Schulz holding 20%. Since their first appearance in the comic "Peanuts" in 1950, Charlie Brown, Snoopy, and the rest of the Peanuts gang have left an indelible mark on pop culture. Fans of all generations worldwide enjoy the "Peanuts" brand through a wide variety of products, amusement park attractions, cultural events, social media, and comics distributed across various media, from traditional print to digital.

Furthermore, "Peanuts" recently celebrated its 75th anniversary, undertaking unprecedented initiatives such as global exhibitions, various activities, collaborations, and digital marketing campaigns.

▼ "Peanuts" Mizuno Products

Special page here: https://jpn.mizuno.com/peanuts

▼ Related URLs

・Snoopy Official Website Japan: http://www.snoopy.co.jp/

・Snoopy Japan Official Facebook Page: https://www.facebook.com/SnoopyJapan

・Snoopy Japan Official X Account: https://x.com/snoopyjapan

・Snoopy News Japan Official X Account: https://x.com/snoopy_jp_info

・SNOOPY in Dailylife Official Instagram Account Japan: https://www.instagram.com/snoopyindailylife

・PEANUTS Official TikTok Account Japan "Snoopy and the Peanuts Gang": https://www.tiktok.com/@peanuts_jp

(Customer Inquiries) Mizuno Customer Service Center TEL: 0120-320-799

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Source: PR TIMES
Category: New Product
Organizations: Peanuts Worldwide

Mizuno Launches Swimwear Featuring "Peanuts" Characters

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