How do Gen Z choose restaurants?

They tend to choose based on an immediate desire to eat something, triggered by looking at images or videos without reading text.

What has changed from just focusing on 'aesthetics'?

There is now a greater emphasis on the overall 'worldview' of a place, including the atmosphere and concept, not just the aesthetic appeal of photos.

Who was the target of this survey?

The survey was conducted in a group interview format with 25 first-year students (18-19 years old) from Toden Women's Junior College in Minato City.

[Spring 2026] Surveying Toita Women's College Students in Minato-ku! Choosing by 'Worldview' over 'Instagrammable': Gen Z's Restaurant Selection

Published Apr 9, 2026 8:00 PM ・ Updated Jun 13, 2026 11:57 PM ・ 3 min read ・ Source: PR TIMES

Retty Inc. partnered with Toita Women's College to survey Gen Z's restaurant selection habits, revealing a shift from reading text and seeking 'instagrammable' spots to making intuitive choices based on a store's overall 'worldview'.

Retty Inc. (Headquarters: Minato-ku, Tokyo, Representative Director and CEO: Masaya Hirano), which operates the real-name gourmet information and reservation site "Retty", conducted a hearing survey in cooperation with Toita Women's College to understand the food consciousness, behaviors, and realities of the younger generation. We announce the findings on the relationship between recent restaurants and the youth.

[Group Interview Implementation Overview] Survey Partner: Toita Women's College Survey Method: Group Interview Number of Surveys: 2 Target: 1st-year students (18 or 19 years old) Number of Participants: 5 teams of 5 people

Toita Women's College is a traditional school with over 120 years of history located in Minato-ku. In the 2025 academic year, 787 students are enrolled across the Apparel Arts and International Communication departments. Through corporate collaboration and internships, practical learning is thoroughly enforced, cultivating students capable of sharply broadcasting the latest trends on SNS. Due to this background, they cooperated with this survey.

▪️ The generation that does not read text chooses by the intuition of "I want to eat this the moment I see it!"

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Source: PR TIMES
Category: Survey

[Spring 2026] Surveying Toita Women's College Students in Minato-ku! Choosing by 'Worldview' over 'Instagrammable': Gen Z's Restaurant Selection

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