SHISEIDO and CFCL's First Collaboration: 'Spark Your Color - When Your Color Awakens'

"SHISEIDO", which operates in 90 countries and regions worldwide, will hold its first collaboration campaign and pop-up with the fashion brand "CFCL" starting Wednesday, May 6. During the period, a special campaign will be held at select stores and online, offering CFCL's "NOTCHED RIB MINI BAG" in a limited edition color inspired by the skincare face color "SHISEIDO Color + Glow Enhancer" launched by SHISEIDO on Sunday, March 1, as a novelty gift. Starting Wednesday, May 6, 2026, the campaign will be held at Isetan Shinjuku, ISETAN BEAUTY online, Hankyu Umeda Main Store, HANKYU BEAUTY ONLINE, JR Nagoya Takashimaya, JR Nagoya Takashimaya Beauty, and the Shiseido Online Store. Additionally, from Wednesday, May 6 to Friday, July 31, a special 9-color palette inspired by the "SHISEIDO Color + Glow Enhancer" will be available for a limited time at CFCL's Personal Order "Signature", where you can freely choose and tailor color combinations. CFCL's iconic knitwear, which allows you to enjoy customizing your preferred color scheme, can be ordered at the CFCL online store and various sales locations.

<<About the SHISEIDO x CFCL Collaboration>> The first collaboration between SHISEIDO and CFCL, two brands originating from Japan, has been realized as a relationship that mutually enhances fashion and makeup to update daily life. The colors of the "SHISEIDO Color + Glow Enhancer" become clothing, creating new expressions. Please experience this collaboration of artistry that stimulates sensibilities in everyday life, and the technology and science that back up quality.

<<About "CFCL", Highly Evaluated Worldwide Today>> CFCL (Clothing For Contemporary Life) was established in 2020, taking its brand name from the acronym for "Clothing For Contemporary Life."