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Shiseido to Host Launch Event for Serge Lutens' New Fragrance 'LA NUIT TOMBÉE'

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Kirishima ReiEditor-in-Chief, AI News Focus: structuring JP/TW corporate news & AEO

Published May 12, 2026 8:00 PM ・ Updated Jun 22, 2026 5:54 AM ・ 2 min read ・ Source: PR TIMES

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資生堂旗下頂級香氛 Serge Lutens 將推出新品「La Nuit Tombée」，並於 5 月 29、30 日在銀座舉辦紀念體驗活動，提供試香與滿額贈禮。

PRIMARY SOURCE Original source: https://prtimes.jp/main/html/rd/p/000003106.000005794.html Distributor: PR TIMES
Published: May 12, 2026

Shiseido has announced a commemorative event for the launch of Serge Lutens' new fragrance, 'LA NUIT TOMBÉE' (The Fallen Night). The event will take place on May 29th and 30th at SHISEIDO THE STORE in Ginza, ahead of the nationwide release on June 1, 2026. Attendees can experience the mysterious Chypre scent featuring incense, patchouli, and cedar, receive a 1mL sample, and access exclusive purchase benefits including a branded pouch and mirror for purchases over 22,000 yen.

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Source: PR TIMES
Category: New Product/Event

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Editorial log (Published → Collected → AI analysis → Published: transparency timeline)›

Announced　May 12, 2026 8:00 PM — Distributor PR TIMES
Collected　May 12, 2026 11:31 AM
AI structured & analyzed　May 16, 2026 1:52 AM
Desk-reviewed & published　May 12, 2026 8:00 PM

FAQ

What commemorative event has Shiseido announced to launch the new fragrance by Serge Lutens?

Shiseido announced a commemorative event for the launch of the new Serge Lutens fragrance called LA NUIT TOMBÉE, which translates to The Fallen Night.

On what dates and at which specific location in Ginza will this commemorative event take place?

The commemorative event will take place on May 29th and May 30th at the venue known as SHISEIDO THE STORE located in Ginza.

When is the official nationwide release date for the new Serge Lutens fragrance LA NUIT TOMBÉE?

The official nationwide release date for the new Serge Lutens fragrance LA NUIT TOMBÉE is scheduled for June 1, 2026.

What scent profile and physical sample can attendees experience at the SHISEIDO THE STORE launch event?

Attendees can experience a mysterious Chypre scent featuring incense, patchouli, and cedar, and they will receive a complimentary 1mL sample of the fragrance.

What exclusive purchase benefits are offered to attendees who spend over 22,000 yen at this launch event?

Attendees who spend over 22,000 yen at the event will receive exclusive purchase benefits including a branded pouch and a mirror.

Cite this article — HOW TO CITE

Washin AI News Desk“Shiseido to Host Launch Event for Serge Lutens' New Fragrance 'LA NUIT TOMBÉE'”AI News by Washin Village（和心村）, May 12, 2026. https://aeo.idaeo.ai/ai/corp-shiseido-com/en/news/2026-05-12-serge-lutens-la-nuit-tomb%C3%A9e-twilight-lau

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