Anessa's Historic Achievement: Winner of the Top 'Grand Prix' at the Japan Marketing Awards

The Asia No.1 sun care brand 'Anessa' has received the 'Grand Prix,' the top honor, at the 18th Japan Marketing Awards organized by the Japan Marketing Association. The recognition was centered on marketing activities for the 'Anessa Perfect UV Brush-on Powder,' which shipped 320,000 units within two months, meeting its annual target. The project was highly evaluated for identifying the latent need for 'reapplication' and creating a new market through solid technological capabilities.

Developed in response to consumer feedback that reapplying sunscreen is a hassle, the product features a 'brush-integrated container' that is convenient to carry and allows users to add UV protection over makeup without getting their hands dirty.

Brand Manager Naruhiko Ito commented, 'We are deeply honored to receive our first Grand Prix at the prestigious Japan Marketing Awards. We aimed to change sun care during the day into a more familiar habit.'

The Japan Marketing Awards aim to promote the development of new marketing techniques to improve consumer life and revitalize the economy. Anessa states it will continue to contribute to daily lives through new value creation.