A First for Sensitive Skin Brand 'd program'! Wins 'Overall Grand Prize' at @cosme Best Cosmetics Awards 2026 First Half New Products

The sensitive skin care brand 'd program,' which holds the No. 1 sales position in its category, announced that its high-performance fundamental lotion, 'd program Moist Care Lotion EX,' released on October 21, 2025, has won the 'Overall Grand Prize' at the '@cosme Best Cosmetics Awards 2026 First Half New Products.' Additionally, the entire d program brand received a total of nine awards, including 'No. 1 Best Lotion' and '@cosme SHOPPING Best Hit Award Overall 1st Place.'

To commemorate this achievement, the brand will hold a commemorative campaign from May to July, allowing customers to experience d program's sensitive skin science through @cosme and the Shiseido online store.

On October 21, 2025, driven by the strong desire to 'liberate more sensitive skin from concerns,' d program renewed its core lotion and emulsion products. The brand achieved an evolution that thoroughly aligns with the needs of sensitive skin users by implementing a 'thorough approach to the stratum corneum barrier,' 'renewal of product packaging and communication,' 'easier-to-choose series lineup,' and 'review of pricing structure to make it accessible and sustainable.' As a result, the brand received support from numerous users with over 3,900 reviews, praising features like 'moisturizing but not sticky,' 'good blendability,' 'slim and easy-to-use bottle,' and 'affordable pricing,' leading to its first-ever 'Overall Grand Prize.'

As part of the commemorative events, the brand will offer a luxury 3-piece set giveaway at @cosme and a 'Special Week' at @cosme shopping, featuring limited sets with samples and 20% point-back on eligible items.