SHISEIDO to Launch New Basic Skincare Products on August 1, 2026

Overview of Product Launch SHISEIDO, a brand operating in 90 countries and regions worldwide, will launch five new basic skincare products (in 7 variations) on August 1, 2026. These include cleansing foams designed to remove oxidized sebum and aged stratum corneum containing melanin while preserving necessary moisture, and a softener formulated with minerals (Kirishima mineral spring water, calcium chloride, and magnesium chloride) that protect skin hydration. They will be available at approximately 330 department stores nationwide, as well as the SHISEIDO official site and the Shiseido online store.

Key Product Lineup - **SHISEIDO Deep Cleansing Foam (125g / 4,400 yen)** Contains treatment ingredients (rice germ oil) and sebum-absorbing powder. Recommended for oily or acne-prone skin. - **SHISEIDO Clarifying Cleansing Foam (125g / 4,400 yen)** Contains treatment ingredients and micro-white powder. Suitable for all skin types. - **SHISEIDO Complete Cleansing Microfoam (180mL / 5,200 yen)** A foaming cleanser formulated with moisturizing ingredients (Hamamelis GL Complex). Capable of removing makeup. - **SHISEIDO Treatment Softener (150mL / 5,800 yen)** A toner enriched with minerals. Reduces the appearance of fine lines caused by dryness and leads to radiant skin.

*Prices are suggested retail prices (including tax). All products feature a green floral scent.