Where can I purchase 'Banbutsu Nenko'?

It is available for limited sale at 'fibona Lab' located on the 1st floor of Shiseido Beauty Park (1-2-11 Takashima, Nishi-ku, Yokohama).

What are the main features of 'Banbutsu Nenko'?

It is a cream in ointment form with a high content of semi-solid and solid oils, designed to protect the skin while delivering moisture. It also uses a unique fragrance that evokes nature, proposing a new habit of deep breathing.

Can you tell me about the development background?

It was planned as a co-creation project with consumers through Shiseido Research Institute's open innovation program 'fibona'. The technology, which protects the skin even in harsh environments (such as space), has been adapted for everyday use.

When is the release date?

The release date is May 26, 2026.

Fibona is an open innovation program launched by the Shiseido Research Institute in 2019. It combines research insights with the ideas of startups and consumers to create new value.

Shiseido's 'fibona' Program Launches 'Banbutsu Nanko,' a New Texture Cream Created through Co-creation

Published May 25, 2026 8:00 PM ・ Updated Jun 14, 2026 4:48 PM ・ 3 min read ・ Source: PR TIMES

On May 26, 2026, Shiseido's open innovation program 'fibona' launched 'Banbutsu Nanko,' a cream with a heavy, ointment-like texture. It protects skin and promotes self-care through its nature-inspired scent.

Shiseido's open innovation program, 'fibona,' has launched 'Banbutsu Nanko,' a beauty product designed to offer 'something the world has never seen.' This cream features a heavy, ointment-like texture that protects the skin while providing moisture. It aims to propose a new habit of regaining oneself through deep breathing while focusing on a scent that evokes nostalgia for nature.

The product is available exclusively starting May 26, 2026, at the 'fibona Lab' on the first floor of Shiseido Beauty Park.

Product Formulation The cream features a high concentration of semi-solid and solid oils, creating a heavy, ointment-like texture that protects the skin. This formulation stems from the concept of 'protecting skin in harsh, dry environments,' adapted from specifications compatible with use on the ISS 'Kibo' module for better everyday use on Earth.

Fragrance Design The scent is based on calming aromatic wood, layered with nuances of incense to create a nostalgic, nature-evoking aroma. It is designed to accompany moments of deep breathing to help users feel grounded.

Co-creation with Consumers This product was developed through planning meetings with members of the 'Club fibona' community, focusing on daily usage scenarios. It comes in a palm-sized container.

FACT BOX

Source: PR TIMES
Category: New Product
Products / services: fibona

Shiseido's 'fibona' Program Launches 'Banbutsu Nanko,' a New Texture Cream Created through Co-creation

⚡ Key Points

Fragrance Design The scent is based on calming aromatic wood, layered with nuances of incense to create a nostalgic, nature-evoking aroma. It is designed to accompany moments of deep breathing to help users feel grounded.

Co-creation with Consumers This product was developed through planning meetings with members of the 'Club fibona' community, focusing on daily usage scenarios. It comes in a palm-sized container.

FACT BOX

Editorial & Verification Standards

FAQ

Cite this article — HOW TO CITE

AI CRAWLER ACTIVITY