Announcement of the nationwide release of "L'Eau d'Issey Eau Essentielle Eau de Parfum" and "L'Eau d'Issey Pour Homme Eau Essentielle Eau de Parfum" on August 5, 2026 (Wed)

Designer Issey Miyake once said, "People feel refreshed when water is around them. That is my image of 'water communication,'" and commissioned perfumer Jacques Cavallier to create a fragrance. The resulting fragrance, "L'Eau d'Issey," became a pioneer of aquatic fragrances and an enduring masterpiece embodying clear transparency and elegance.

In 2026, ISSEY MIYAKE PARFUMS returns to the creative spirit of "L'Eau d'Issey" to present "L'Eau d'Issey Eau Essentielle" and "L'Eau d'Issey Pour Homme Eau Essentielle," fragrances imbued with new essence and radiance.

These two fragrances, celebrating water through purity, vibrant dynamism, and luminous expression, pay homage to crystal-clear water embraced by untouched, beautiful landscapes.

L’EAU D’ISSEY EAU ESSENTIELLE

L'Eau d'Issey Eau Essentielle Eau de Parfum

50mL ¥16,940 (incl. tax) (¥15,400 before tax)

100mL ¥22,990 (incl. tax) (¥20,900 before tax)

L’EAU D’ISSEY POUR HOMME EAU ESSENTIELLE

L'Eau d'Issey Pour Homme Eau Essentielle Eau de Parfum

75mL ¥13,860 (incl. tax) (¥12,600 before tax)

125mL ¥18,920 (incl. tax) (¥17,200 before tax)

ISSEY MIYAKE direct stores / ISSEY MIYAKE ONLINE STORE / Authorized department stores / "SHISEIDO THE STORE", EC sites, etc.

*Prices are suggested retail prices.

THE ESSENCE OF WATER

L'Eau d'Issey Eau Essentielle

Eau de Parfum

With "L'Eau d'Issey Eau Essentielle," we wanted to explore minerality through floral and musky signatures.

— Marie Salamagne

Like a whisper of crystal, "L'Eau d'Issey Eau Essentielle Eau de Parfum" glides onto the skin with sophistication and elegance.

In the top notes, a juicy pear accord lends a delicate sweetness and freshness to the bergamot, bringing an aquatic coolness like open air.

The middle notes feature fresh jasmine and orange blossom absolute, adding a luminous, silk-like transparency. An unadulterated bouquet paints a picture of unpretentious new femininity.

In the base notes, musk deepens the pure impression, while cedarwood gives the fragrance a clear outline, leading to a refreshing trail.

Each note seeks its very essence.

L'Eau d'Issey Pour Homme Eau Essentielle Eau de Parfum

A fragrance that expresses the refreshing energy of water with refined freshness. It condenses the purity of water into a powerful, impressive scent, leaving an endless trail.

The top notes feature a sparkling ginger and fresh mandarin that resonate like ripples spreading on the water's surface, offering a touch of energy.

The scent then takes shape as lavender and nutmeg intertwine, building an aromatic, effervescent accord. Fluidity and depth intersect with individuality.

The base notes feature guaiac wood, evoking primal strength, bringing a resinous, mineral depth.

This woody aromatic fragrance depicts water sublimated to its purest form from a powerful, mineral-rich perspective.

PURE DESIGN

Even after more than 30 years, the iconic bottles of "L'Eau d'Issey" and "L'Eau d'Issey Pour Homme" retain their modern presence.

They embody the essential design philosophy that Issey Miyake himself cherished.

For these two fragrances, the bottles feature an aquatic gradation reminiscent of the gentle flow of clear water.

From green to blue for "L'Eau d'Issey," and from blue to green for "L'Eau d'Issey Pour Homme," the colors transition smoothly like satin, depicting two trajectories that echo each other, like opposite banks nurtured by a single spring.

The water-green cap is carved from a single piece of wood, without any plastic. Each cap is unique, with its own wood grain and color, its appearance reminiscent of ripples on the water's surface. This innovative technology has won numerous awards and continues to embody Issey Miyake's forward-thinking vision.

Furthermore, new harmony is reflected in the packaging.

"L'Eau d'Issey Eau Essentielle" features a delicate sea green, while "L'Eau d'Issey Pour Homme Eau Essentielle" uses a deep, sophisticated green.

In both cases, while adhering to a minimalist aesthetic, every element is designed to highlight the purity of gesture and the concept of "essential" itself.

WATER CHOREOGRAPHY

The "Eau Essentielle" campaign expresses the visual power of pure water—water that flows vibrantly, shimmers as if dancing, and awakens everything it touches.

Against a blue-green backdrop, the bottles of "L'Eau d'Issey Eau Essentielle" and "L'Eau d'Issey Pour Homme Eau Essentielle" are positioned at the center of flowing water. Ripples and reflections bring out the silhouette and ingredients of the fragrance.

Depicted as if alive, water is not merely a background but a "material" in itself, amplifying nuances, sculpting the contours of the glass like a carving, and reflecting the invisible.

These visuals were created by Kenta Umemoto, a Japanese artist and photographer based in Paris. Known for his unique expression that blurs the lines between painting and photography, Umemoto "constructs" images rather than simply "shooting" them. He employs an experimental methodology that fuses manual work with digital processes based on careful planning. He then creates his unique visual expressions inspired by the vibrant colors of ukiyo-e and traditional Japanese manga culture.

INSPIRATION BORN FROM THE SOURCE OF NATURE

With "Eau Essentielle," ISSEY MIYAKE PARFUMS further advances its commitment to environmental initiatives. "L'Eau d'Issey Eau Essentielle" is 88% vegan, and "L'Eau d'Issey Pour Homme Eau Essentielle" is 91% vegan, formulated with natural origin ingredients.

"L'Eau d'Issey Eau Essentielle" uses orange blossom absolute, and "L'Eau d'Issey Pour Homme Eau Essentielle" uses natural origin ginger and guaiac wood.

In line with this philosophy, "L'Eau d'Issey Pour Homme Eau Essentielle" incorporates upcycled cedarwood. Furthermore, the use of alcohol derived from French beet demonstrates a commitment to more responsible and sustainable perfumery.

The packaging also continues to feature wood caps that completely eliminate plastic inserts. The bottles use 20% PCR recycled glass*, and the outer boxes are made from materials sourced from FSCTM-certified, well-managed forests and controlled sources.

*Compared to the cap of "L'Eau d'Issey Eau de Toilette 100mL," CO2 emissions are reduced by 50%, and compared to the cap of "L'Eau d'Issey Pour Homme Eau de Toilette 125mL," they are reduced by 65%. Figures are based on packaging environmental impact analysis considering manufacturing location, design, materials, and weight changes.

**More than 20% recycled glass is used for the bottle body, excluding the cap.