日本保養品牌ELIXIR怡麗絲爾在2026年上半年推出的新產品大獲成功，出貨量突破數百萬瓶。為慶祝此佳績，將於6月21日推出兩款限定組合，內含熱銷化妝水與高機能UV防曬乳。
連續19年蟬聯日本保養品市場銷售第一的ELIXIR怡麗絲爾，2026年上半年推出的新產品表現強勁。今年2月上市的「彈潤瞬透光美白化粧水 ca」在3個月內累計出貨量突破399萬瓶，3月上市的UV防曬乳「淨白勻亮多效日間美肌乳」新色「裸膚色」也在2個月內出貨突破100萬瓶。為此，ELIXIR將於6月21日限量發售兩款特別組合，將熱銷的化妝水與高機能的「多效彈潤美肌乳」精巧版搭配販售，讓消費者體驗早晨簡單2步驟，即可實現整日散發「水玉光」的美麗肌膚。
FACT BOX · 重點整理
- 來源：PR TIMES
- 分類：Product Announcement
常見問題
What are Elixir's successful new products in the first half of 2026?
The new successful products are the "Elixir Brightening Lotion & Emulsion ca" (a brightening lotion and emulsion) and the "Day Care Revolution Tone Up Pure Beige" (a UV emulsion).
How successful were Elixir's new products?
The Brightening Lotion shipped over 3.99 million units within three months of its February launch, and the Pure Beige UV emulsion shipped over 1 million units within two months of its March launch.
What is Elixir releasing on June 21st?
Elixir is releasing two types of limited edition sets that bundle their popular lotions with a special trial size of their high-performance "Day Care Revolution" UV emulsion.
What are the two types of limited edition sets being released?
The two sets are the "Whitening & Aging Care Lotion Trial Set" and the "Aging Care Lotion Trial Set", each featuring a different type of lotion.
What is the "Tsuya-dama" (つや玉) that Elixir promotes?
It's a term used by Elixir to describe the radiant, pearl-like glow that appears on the cheeks of healthy, beautiful skin that is firm, translucent, and well-moisturized.