New TV Commercial "Store, Understand, Smaregi" Featuring Yumia Fujisaki Begins Broadcasting April 1

Smaregi, Inc. (Headquarters: Chuo-ku, Osaka; Representative Director: Ryuhei Miyazaki; hereinafter "the Company"), which develops the cloud POS cash register "Smaregi" using tablets such as the iPad, announces that it will begin broadcasting a new TV commercial titled "Omise, Wakaru, Smaregi (Store, Understand, Smaregi)" featuring actor Yumia Fujisaki starting April 1, 2026 (Wednesday). ■ Highlights of the Commercial Following the previous "Dancing Clerk" edition, this commercial features the highly-anticipated young actor Yumia Fujisaki as "Smaregi-san," who energizes stores across various industries. Hailing from Hiroshima Prefecture and expected to be a breakout star with appearances such as in the Netflix series "Ikusagami," Fujisaki appears dressed as various store clerks. Please pay attention to Fujisaki's fresh appearance and the catchy commercial song for "Omise, Wakaru, Smaregi." ■ Concept and Background of the Commercial This commercial was also produced under the theme of the Company's mission: "Energizing stores, energizing the town!" The main message, "Omise, Wakaru, Smaregi," embodies our desire to not just provide a POS register, but to aim to be the "OS of the Store" that constantly updates store operations. ▼ Regarding Smaregi's envisioned "OS of the Store" strategy (from the 3rd Medium-Term Management Plan materials) https://corp.smaregi.jp/ir/management/vision2031-20260313.pdf#page=13