Synergy! Launches Generative AI Feature 'AInergy AB Test (β)' Born from Co-creation with Nakagawa Masashichi Shoten

Synergy Marketing Inc. has launched 'AInergy AB Test (β)', a generative AI feature for automated AB testing, within its marketing SaaS platform, 'Synergy!'. The feature is the result of a co-creation project with Nakagawa Masashichi Shoten.

This initiative combines the expertise of Synergy Marketing, a pioneer in domestic CRM, with the hospitality philosophy of Nakagawa Masashichi Shoten, which has a 300-year history. The goal is to resolve marketers' challenges such as 'lack of time' and 'uncertainty about the right path,' enabling them to feel a daily sense of accomplishment in their marketing efforts.

Development Background The feature was inspired by Nakagawa Masashichi Shoten's customer service policy, 'Sesshin Kokan' (reaching the customer's heart and providing a comfortable brand experience). In digital marketing, a focus on efficiency often hinders experimentation. Both companies defined AI not merely as an automation tool but as an 'extension of hospitality,' developing it to support marketers in 'just trying it out' without perfect preparation.

Three Key Features 1. Moving towards the optimal solution just by doing: Users create only one email pattern, and the AI automatically generates alternative subjects and CTA buttons (B and C patterns) to improve open and click-through rates. 2. Expert knowledge condensed into prompts: Synergy Marketing's 25 years of email marketing know-how have been incorporated into the AI's thought process. 3. Zero psychological and physical hurdles: A simple UI allows for easy testing cycles with just a single check.

Future Outlook Yuki Nakada of Nakagawa Masashichi Shoten stated, 'AI expands the range of actions, making it possible to conduct previously difficult testing on a daily basis. This accumulation will be learned, leading to better email newsletters.'