Synergy Marketing 為其 AI 顧客理解工具「DAYS GRAPHY」推出了一項新功能，能夠將公司自身與競爭對手顧客的關鍵決策因素進行視覺化比較，以協助產品開發和行銷策略。
Synergy Marketing Inc. 宣布為其採用生成式 AI 的顧客理解工具「DAYS GRAPHY」推出一項新功能，該功能可以比較並視覺化自家與競爭對手的產品顧客特徵。此功能透過比較自家與競爭對手的顧客，幫助產品開發與行銷經理直觀地掌握顧客的選擇特點。這使得判斷應強化哪些價值以及策略方向變得更加容易，從而簡化了企劃流程。新功能會分析評論數據，自動提取購買者優先考慮的「選擇軸心」（核心價值），並在雷達圖上將其視覺化以便於比較，這項任務即使對專業研究人員來說也曾是相當複雜的。
FACT BOX · 重點整理
- 來源：PR TIMES
- 分類：New Feature Announcement
常見問題
What is the new feature of 'DAYS GRAPHY'?
It is a function that compares and visualizes the customer characteristics of a company's own products against those of its competitors, focusing on the core values or 'selection axis' that customers prioritize when making a purchase.
How does this new feature work?
It analyzes customer reviews and other text data to automatically extract key purchasing criteria, generates up to five customer personas for both the company and its competitor, and displays the comparison on a customizable radar chart.
What business problem does this feature solve?
It addresses the difficulty of clearly defining the differences between a company's customers and its competitors'. It replaces intuition-based analysis with data-driven visualization, making it easier to identify strategic directions for marketing and product development.
What technology powers 'DAYS GRAPHY'?
The tool utilizes generative AI and a proprietary value model to analyze unstructured text data, such as product reviews, and generate detailed customer personas.
Who is the company behind 'DAYS GRAPHY'?
The tool is developed by Synergy Marketing Inc., a digital marketing solutions company based in Osaka, Japan.