TENTIAL Launches TV Commercial for 'BAKUNE Cooling Comforter' Starting June 13

TENTIAL, a conditioning brand aiming to realize a society positive about health, will begin airing a TV commercial for its 'BAKUNE Cooling Comforter,' optimized for air-conditioned environments, in the Kanto and Kansai regions starting Saturday, June 13.

TENTIAL's mission is to 'create a health-positive society and unleash human potential.' Sleep is a key element of conditioning. According to TENTIAL's 'Survey on Summer Sleep Environments' conducted in May 2026, 46.3% of respondents who sleep with air conditioning reported that their bodies get too cold, and 53.7% reported waking up due to heat or stuffiness.

The 'BAKUNE Cooling Comforter' uses proprietary 'Sleep Conditioning Technology®' to release heat and moisture when hot, and retain heat when cold, guiding the bed environment to a comfortable state. Since its release, it has achieved high customer satisfaction and is a key driver of the company's growth.

The new TV commercial focuses on the summer sleep dilemma: 'Too cold with the AC on, too hot when it's off.' To coincide with the broadcast, TENTIAL will open its first-ever specialized pop-up store for comforters at the Hankyu Umeda Main Store for seven days, from Wednesday, June 17, to Tuesday, June 23.

[Product Specifications] - Product Name: BAKUNE Cooling Comforter - Colors: Gray, Light Blue, Greige, Pink Greige, Off-White, Navy - Sizes: Single, Semi-double, Double, Queen - Price: ¥19,910 to ¥33,990 (including tax)