VALX Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; CEO: Masayuki Tadaishi), the operator of the fitness brand 'VALX,' will launch its new 'VALX HYBRID PROTEIN (1kg)' on Thursday, May 28, 2026. This product features a unique blend of whey and soy protein characteristics.
While the protein market continues to expand due to increasing health awareness, the rising cost of raw materials has made daily consumption more challenging. In response to these environmental changes, VALX is proposing a new way to approach protein: moving beyond simply choosing 'whey protein' by default to selecting features that fit one's lifestyle and long-term sustainability.
'VALX HYBRID PROTEIN' is designed to capture the best of both worlds. It combines fast-absorbing whey protein with plant-based soy protein, which maintains high amino acid concentrations in the body over an extended period. This design is suitable not only for post-workout recovery but also for stable protein intake throughout daily life.
### Key Features:
**1. Luxurious Taste Worth Drinking Every Day (Patent Pending)** By fusing the creaminess of whey with the rich, mellow flavor of soy, VALX has achieved a smooth texture. The patent-pending formula eliminates the 'powdery' or 'gritty' texture often associated with soy, providing a satisfying, dessert-like experience.
**2. Hybrid Design of Whey x Soy** The product balances fast-absorbing whey with slow-digesting soy. Furthermore, by combining methionine-rich whey with arginine-rich soy, it achieves a superior amino acid balance. This 'double approach' of immediate and sustained release supports efficient protein supplementation throughout the day.
**3. Contains 11 Vitamins and 4 Minerals** Beyond protein, the formula includes a balanced mix of 11 vitamins and 4 minerals essential for maintaining physical condition and supporting daily performance.
### Product Overview: - **Product Name:** VALX HYBRID PROTEIN - **Flavors:** Chocolate / Cafe au Lait - **Price:** 4,320 JPY (including tax) - **Volume:** 1kg
### Comment from Supervisor Yoshinori Yamamoto: 'Whey is excellent for muscle support but lacks arginine. By hybridizing it with arginine-rich soy, we've improved the amino acid balance and made it easier to maintain high blood concentrations for longer. Based on theory and experience, this hybrid protein is the correct answer for today's era.'
FACT BOX
- Source: PR TIMES
- Category: New Product
- Products / services: VALX HYBRID PROTEIN