VALX Co., Ltd., the company behind the fitness brand 'VALX', will release a limited-time collaboration menu in partnership with the Sundubu specialty restaurant 'Tokyo Sundubu'. The menu will be available for two months, from Monday, June 1, 2026, to Friday, July 31, 2026.
In recent years, the intersection of the Korean food boom and rising health consciousness has led to growing interest in high-protein diets. This collaboration was born from the desire to allow people to 'enjoy dining out even while dieting or training.' The jointly developed menu boasts the highest protein content in VALX collaboration history, with over 50g of protein per serving. While leveraging the natural benefits of sundubu, which features tofu as its main ingredient, the menu is also designed with an optimal PFC (Protein, Fat, Carbohydrate) balance to achieve both deliciousness and satisfaction.
The menu development was supervised by Yoshinori Yamamoto, a legend in the training world with over 780,000 YouTube subscribers. Based on his nutritional theories, the menu is designed to be enjoyed guilt-free, even for those managing their diet. It incorporates an abundance of high-protein ingredients like krill, scallops, and quail eggs to boost protein content. Additionally, ingredients are chosen for their benefits to those in training, offering effects such as 'antioxidant,' 'fatigue recovery,' and 'immune support.'
Product Overview - 'Healthy Nebaneba Sundubu': ¥1,550 (tax incl.), 34.8g protein. Features sticky ingredients like okra, nameko mushrooms, and mekabu seaweed, along with krill. - 'Flavorful Baby Scallop and Krill Chijimi': ¥720 (tax incl.), 6.09g protein. A luxurious version of the Korean pancake with generous amounts of krill and baby scallops. - 'Quail Egg and Cherry Tomato Kimchi': ¥480 (tax incl.), 11.65g protein. An original kimchi combining high-protein quail eggs with lycopene-rich cherry tomatoes. - 'VALX Set': ¥1,900 (tax incl.), 54.77g protein. A highly satisfying set that includes the sundubu, a quarter portion of chijimi, and a half portion of kimchi.
These menu items will be available at all Tokyo Sundubu locations in Japan (excluding overseas stores). Please note that availability may vary by location due to ingredient supply.
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- Source: PR TIMES
- Category: キャンペーン