VALX Signs Partnership Agreement with Fitness Producer AYA

VALX, the developer of the fitness brand "VALX" (HQ: Shibuya-ku, Tokyo; Representative: Masayuki Tokaishi), has entered into a partnership agreement with fitness producer AYA starting May 2026.

As the primary project of this partnership, AYA's official YouTube channel will be renewed as "AYA Fitness Studio Supported by VALX" and will launch on May 19, 2026. By combining the strengths of both parties, they aim to offer new lifestyle proposals that make fitness more accessible and enjoyable.

In recent years, the fitness market has expanded alongside growing health consciousness. However, many individuals struggle with establishing long-term exercise habits due to challenges such as "not being able to continue" or "not knowing the right methods."

VALX has consistently pursued "the real deal" as a fitness brand, supporting physical development for many through high-quality products and services.

Meanwhile, AYA has gained broad support across genders and generations through her original training methods and positive lifestyle proposals, continuing to spread fitness not as a special activity, but as a daily routine.

Recently, having gone through life-stage changes, she has expressed a deeper concern regarding not only her body but also the information, diet, and health practices she incorporates. Combined with her professional perspective and her experience as a woman and mother, her desire to "provide truly reliable fitness information" has intensified.

Resonating with their shared values of "authenticity" and "professionalism," they signed this partnership agreement with the aim of "spreading sustainable fitness habits rather than temporary trends."

Moving forward, by combining AYA’s high level of expertise and influence with the products, services, and community developed by VALX, they will provide new fitness experiences for existing fans as well as those looking to start a healthy lifestyle.

Starting May 19, 2026, "AYA Fitness Studio Supported by VALX" will use YouTube as its main platform to share home-practice training content and information on fitness, diet, and daily lifestyle habits.

Through content that serves as a trigger to "enjoy exercise positively," they aim to support healthier bodies for more people.

[YouTube Channel Overview]

Channel Name: AYA Fitness Studio Supported by VALX

URL: https://www.youtube.com/channel/UCAZBDPKDUzBVYoXxNa_zxiw

[About AYA]

AYA (Fitness Producer / Fitness Model)

Born in 1984 in Hyogo Prefecture. After graduating from a sports-related university, she entered the fitness industry and developed the "AYA Original Method" in her pursuit of "the best training."

Beyond producing celebrity bodies, she is active as a fitness model and appears in various media, including advertisements, TV, radio, magazines, web, and events.

In December 2023, she opened the fit-life gym "Feelin' Good" in Toranomon. Author of books including "Ouchi de Shape AYA Train 100" (Kodansha).

VALX, with its mission to "create unprecedented excitement," continues to engage in initiatives to strengthen, enrich, and impassion humanity's mind and body beyond just the fitness industry.

[About VALX]

VALX is a fitness brand that pursues "authenticity," developing cutting-edge products and services with sufficient quantity and high quality. It offers supplements, apparel, and training gear supervised by training legend Yoshinori Yamamoto, and operates fitness gyms. Its YouTube channel "VALX Yoshinori Yamamoto Muscle College" has over 780,000 subscribers, with a total SNS following exceeding 1.55 million.