VALX Inc., which operates the fitness brand 'VALX,' launched its new product, 'VALX Hybrid Protein,' on May 28, 2026, combining whey and soy. In recent years, the 'Whey vs. Soy' debate has intensified on social media. Yoshinori Yamamoto, a bodybuilding legend and supervisor for VALX, argues that neither is absolutely superior and that it is important to choose based on individual goals and lifestyle. The new product utilizes VALX's proprietary 'Milky Rich' manufacturing method and is designed to support a wide range of needs, from post-workout recovery to daily nutritional supplementation. The price is 4,380 yen (including tax).
FACT BOX
- Source: PR TIMES
- Category: product_launch
- Organizations: VALX